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M&BD sparring partner

Professional support making your marketing & business development decisions.

Why an M&BD sparring partner?

It can be quite challenging to make the right strategic and tactical decisions, when you are ultimately responsible for marketing & business development.

Time to think about strategic and tactical issues is almost always limited. As is the marketing & business development knowledge of colleagues.

In short: your professional life can be quite lonely sometimes. However, it doesn’t have to be.

As an M&BD sparring partner, I support you at the times you need it. With knowledge and experience I gained over the past 10+ years at national and international, knowledge-heavy B2B organizations.

Previously, I provided strategic marketing & business development advice to organizations like…

M&BD sparring partner

You enlist my help when you need to make strategic and tactical decisions.

For example…

  • If you want to set goals and establish KPIs to measure progress.
  • If you want to identify the key audiences for your organization.
  • If you want to devise value propositions, so that the market understands what you do and what’s in it for them.
  • If you want to develop a clear, audience-focused vision.
  • If you want to involve subject matter experts from your organization in your marketing & business development efforts.
  • If you want to set up processes.
  • If you want to measure progress and report on it.
  • If you want to manage stakeholders in your organization.