{"id":154,"date":"2016-05-27T17:54:21","date_gmt":"2016-05-27T15:54:21","guid":{"rendered":"https:\/\/jochemkoole.nl\/?page_id=154&#038;lang=en"},"modified":"2025-11-26T11:47:55","modified_gmt":"2025-11-26T10:47:55","slug":"positioning-growth-b2b-organizations","status":"publish","type":"page","link":"https:\/\/jochemkoole.nl\/en\/","title":{"rendered":"Positioning &amp; growth for knowledge-heavy B2B organizations"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" id=\"intro\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-arms-in-air-1024x1024.webp\" alt=\"\" class=\"wp-image-16915\" style=\"width:600px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-arms-in-air-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-arms-in-air-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-arms-in-air-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-arms-in-air-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-arms-in-air-85x85.webp 85w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-arms-in-air.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-dark-blue-color has-text-color\">From growth ambitions to actual results<\/h2>\n\n\n\n<p>Whether you want a strong position in a relevant (talent) market. Ideal clients and top talent choosing your organization. Challenging and meaningful work for your employees. Or, a predictable stream of revenue.<\/p>\n\n\n\n<p>Whatever you&#8217;re growth ambitions are&#8230;<\/p>\n\n\n\n<p>As a strategy &amp; execution leader, I help knowledge-heavy B2B organizations translate their ambitions intro a clear strategy, concrete plan <em>and<\/em> actual results.<\/p>\n\n\n\n<p>Curious what I can do for you and your organization?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dark-blue-background-color has-background wp-element-button\" href=\"#solutions\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group ticss-e8acae06 animated fadeInUp has-dark-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-text-color\">Previously, I&#8217;ve had the pleasure to work for organizations like\u2026<\/p>\n\n\n\n<div class=\"owl-carousel owl-theme\">\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/07\/client-logo-arcadis.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-bdo-1.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-berenschot-1.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-cinop-1.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-de-brauw.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-dentons-1.png\" alt=\"Dentons\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-dla-piper-1.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-ey.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-grant-thornton.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-intertrust.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-loyens-loeff-1.png\" alt=\"\" \/>\n            <\/div>\n                    <div class=\"item\">\n                <img decoding=\"async\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/client-logo-ortec-finance.png\" alt=\"\" \/>\n            <\/div>\n        <\/div>\n\n<script>\n        jQuery(document).ready(function () {\n        jQuery('.owl-carousel').owlCarousel({\n            loop: true,\n            margin: 10,\n            center:true,\n            autoplay:true,\n            autoplayTimeout:2500,\n            autoplayHoverPause:false,\n            nav: false,\n            smartSpeed:2000,\n            responsive: {\n                0: {\n                    items: 1\n                },\n                600: {\n                    items: 3\n                },\n                1000: {\n                    items: 5                }\n            }\n        })\n    });\n<\/script>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">An overview of clients and assignments, can be found&nbsp;<a href=\"https:\/\/jochemkoole.nl\/en\/clients\/\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"solutions\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Positioning &amp; growth for knowledge-heavy B2B organizations<\/h2>\n\n\n\n<p class=\"has-text-align-center\">As a strategy &amp; execution leader, I guide knowledge-heavy B2B organizations from growth ambitions to a clear strategy, a concrete plan <em>and<\/em> actual results.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column solutions is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-go-to-market-strategy.webp\" alt=\"\" class=\"wp-image-17941\" style=\"width:120px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-go-to-market-strategy.webp 400w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-go-to-market-strategy-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-go-to-market-strategy-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-go-to-market-strategy-85x85.webp 85w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Go-to-market strategy<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Clarity and agreement on everything required for a successful go-to-market.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column solutions is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-project-start.webp\" alt=\"\" class=\"wp-image-17943\" style=\"width:120px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-project-start.webp 400w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-project-start-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-project-start-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-project-start-85x85.webp 85w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">A successful project start <\/h2>\n\n\n\n<p class=\"has-text-align-center\">Insights, a clear direction, and the momentum you need.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column solutions is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-commercial-synergy.webp\" alt=\"\" class=\"wp-image-17937\" style=\"width:120px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-commercial-synergy.webp 400w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-commercial-synergy-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-commercial-synergy-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-commercial-synergy-85x85.webp 85w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Commercial synergy<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Leads that convert faster, because marketers and business developers actually work together.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column solutions is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-fractional-cmo.webp\" alt=\"\" class=\"wp-image-17939\" style=\"width:120px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-fractional-cmo.webp 400w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-fractional-cmo-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-fractional-cmo-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-fractional-cmo-85x85.webp 85w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Fractional CMO<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Temporary management of your branding and\/or marketing project&#8217;s development and execution.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column solutions is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-strategy-execution.webp\" alt=\"\" class=\"wp-image-17945\" style=\"width:120px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-strategy-execution.webp 400w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-strategy-execution-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-strategy-execution-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/11\/icon-strategy-execution-85x85.webp 85w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Strategy execution<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Everything you need to turn your strategy into a reality. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Curious about the possibilites for your organization?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dark-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/jochemkoole.nl\/en\/solutions\/\" style=\"color:#ffffff\">Discover my solutions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" id=\"quotes\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group ticss-cb6c1995 animated fadeInUp has-dark-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-86cfa24bafd2bf601e05f852b1994e9c\" style=\"color:#ffffff\">What clients say<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-903675f412d9451f4702b5bddc147c8b\" style=\"color:#ffffff\">\u201cJochem\u2019s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-1219bade83f0ee9aa3ac87f320ec505b\" style=\"color:#ffffff\"><strong>Marketing manager,<br>top-tier consulting firm<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-dots\" style=\"background-color:#ffffff;color:#ffffff\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-9c963df74f599fbe4448736fe4c542c5\" style=\"color:#ffffff\">\u201cJochem is an expert in B2B strategy and how to implement this in a down to earth way.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-77383278a11699e75b2366ccc8f5cd0a\" style=\"color:#ffffff\">He speaks the language of the specialists he works with in professional services firms.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-fc7d7ca4ad4070b67d97ed9bb2f4c7ba\" style=\"color:#ffffff\"><strong>Head of MBD,<br>international law firm<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-dots\" style=\"background-color:#ffffff;color:#ffffff\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-651b8d507e44908d127574bd5e2c3dbe\" style=\"color:#ffffff\">&#8220;Very inspiring, concrete, and useful. Jochem makes you think and puts you in action mode at the same time.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-d0461b625409f72619fde91a79fa7562\" style=\"color:#ffffff\"><strong>Sales &amp; Markets Leader, Big4 firm<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" id=\"about-jochem\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\" id=\"wp-block-themeisle-blocks-image-838b5019\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-folded-arms.webp\" alt=\"\" class=\"wp-image-16923\" style=\"width:600px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-folded-arms.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-folded-arms-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-folded-arms-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-folded-arms-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-folded-arms-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/08\/JK-folded-arms-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-dark-blue-color has-text-color\">About Jochem<\/h2>\n\n\n\n<p>For more than 14 years, I&#8217;ve been working for knowledge-heavy B2B organizations. And I love it.<\/p>\n\n\n\n<p>Mainly because these organizations are &#8211; or should be &#8211; &#8216;people-driven businesses&#8217;.<\/p>\n\n\n\n<p>In strategy, business development, and marketing, it&#8217;s not just about expertise and experience, but above all about genuine connections, and trust.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-cta\"><a class=\"wp-block-button__link has-blue-background-color has-background wp-element-button\" href=\"https:\/\/jochemkoole.nl\/en\/about-jochem\/\">Learn more about me<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From growth ambitions to actual results Whether you want a strong position in a relevant (talent) market. Ideal clients and top talent choosing your organization. Challenging and meaningful work for your employees. Or, a predictable stream of revenue. Whatever you&#8217;re growth ambitions are&#8230; As a strategy &amp; execution leader, I help knowledge-heavy B2B organizations translate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"[]"},"class_list":["post-154","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positioning &amp; growth for knowledge-heavy B2B organizations | JochemKoole.nl<\/title>\n<meta name=\"description\" content=\"Jochem Koole guides knowledge-heavy B2B organizations from growth ambitions to a clear strategy, a concrete plan, and actual results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jochemkoole.nl\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning &amp; 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