{"id":16238,"date":"2025-04-22T15:41:54","date_gmt":"2025-04-22T13:41:54","guid":{"rendered":"https:\/\/jochemkoole.nl\/?page_id=16238"},"modified":"2025-11-26T12:59:43","modified_gmt":"2025-11-26T11:59:43","slug":"mbd-spark","status":"publish","type":"page","link":"https:\/\/jochemkoole.nl\/en\/mbd-spark\/","title":{"rendered":"MBD Spark"},"content":{"rendered":"\n<div id=\"subscribe\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp\" alt=\"\" class=\"wp-image-16255\" style=\"width:600px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-dark-blue-color has-text-color\">Bi-weekly tips &amp; thoughts <br>on marketing &amp; business development<\/h2>\n\n\n\n<p>For everyone who&#8217;s interested in what makes marketing &amp; business development work.<\/p>\n\n\n\n<p><strong>Subscribe today!<\/strong><\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_33 ffs_default_wrap'><form data-form_id=\"33\" id=\"fluentform_33\" class=\"frm-fluent-form fluent_form_33 ff-el-form-top ff_form_instance_33_1 ff-form-loading ff_has_v3_recptcha ffs_default\" data-form_instance=\"ff_form_instance_33_1\" method=\"POST\" data-recptcha_key=\"6Ldgl8AqAAAAAJvrvXU2S1cvqVeXC38r7BBUdLcd\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">MBD Spark | Sign up form (EN)<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_33_item_sf\" aria-label=\"Updates\">\n                    Updates                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_33__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_33_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n        <input type='hidden' name='__fluent_form_embded_post_id' value='16238' \/><input type=\"hidden\" id=\"_fluentform_33_fluentformnonce\" name=\"_fluentform_33_fluentformnonce\" value=\"c206feaa45\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/16238\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-top'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_33_names_first_name_' id='label_ff_33_names_first_name_' >First name<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_33_names_first_name_\" class=\"ff-el-form-control\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_33_email' id='label_ff_33_email' aria-label=\"Email address\">Email address<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_33_email\" class=\"ff-el-form-control\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-text-right ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Subscribe\">Subscribe<\/button><\/div><\/fieldset><\/form><div id='fluentform_33_errors' class='ff-errors-in-stack ff_form_instance_33_1 ff-form-loading_errors ff_form_instance_33_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_33_1 = {\"id\":\"33\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_33_1\",\"form_id_selector\":\"fluentform_33\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"This is a required field.\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"email\":{\"required\":{\"value\":true,\"message\":\"This is a required field.\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"},\"email\":{\"value\":true,\"message\":\"This email address seems to be invalid.\",\"global\":false,\"global_message\":\"Dit lijkt geen geldig e-mailadres.\"}}},\"debounce_time\":300};\n                            <\/script>\n            \n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"what-subscribers-say\" class=\"wp-block-group has-lightgrey-2-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">What subscribers say<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Hundreds of marketers, business developers, <em>and<\/em> subject matter experts have already subscribed to MBD Spark. <\/p>\n\n\n\n<p class=\"has-text-align-center\">Here&#8217;s what they said:<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;Love these updates. <br>Good inspiration and advice!&#8221;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">\u201cWhen I switched companies, I kept only a few newsletters. This was one of them.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"50\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/4-star-rating.webp\" alt=\"\" class=\"wp-image-15512\" style=\"width:150px\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;Keep &#8217;em coming! <br>There&#8217;s something interesting in every edition.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Past updates<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Here are a couple of my favorite updates from the past:<\/p>\n\n\n    <div class=\"wp-block-columns highlights\">\n                    <div class=\"wp-block-column highlight__column\">\n                <div class=\"equalHeight\">\n                    <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/listening-to-key-players-in-your-market\/\"\n                       title=\"Listening to key players in your market\"><h3>Listening to key players in your market<\/h3><\/a>\n                    <div class=\"imageMask\">\n                        <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/listening-to-key-players-in-your-market\/\"\n                           title=\"Listening to key players in your market\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Listening-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Listening-300x169.jpg 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Listening-1024x576.jpg 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Listening-768x432.jpg 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Listening-1536x864.jpg 1536w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Listening.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n                    <\/div>\n                    <p>Listen in on the DMU at key players in your market using LinkedIn.<\/p>\n                <\/div>\n\n                <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/listening-to-key-players-in-your-market\/\" class=\"more line\"\n                   title=\"Listening to key players in your market\">Read more<\/a>\n            <\/div>\n                    <div class=\"wp-block-column highlight__column\">\n                <div class=\"equalHeight\">\n                    <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/you-may-have-skipped-a-step\/\"\n                       title=\"You may have skipped a step\"><h3>You may have skipped a step<\/h3><\/a>\n                    <div class=\"imageMask\">\n                        <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/you-may-have-skipped-a-step\/\"\n                           title=\"You may have skipped a step\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Talking-red-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Talking-red-300x169.jpg 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Talking-red-1024x576.jpg 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Talking-red-768x432.jpg 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Talking-red-1536x864.jpg 1536w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Talking-red.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n                    <\/div>\n                    <p>Running a marketing project means managing complex change. Here&#8217;s a model that helps.<\/p>\n                <\/div>\n\n                <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/you-may-have-skipped-a-step\/\" class=\"more line\"\n                   title=\"You may have skipped a step\">Read more<\/a>\n            <\/div>\n                    <div class=\"wp-block-column highlight__column\">\n                <div class=\"equalHeight\">\n                    <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/storytelling-canvas\/\"\n                       title=\"Change what people know, think, and do\"><h3>Change what people know, think, and do<\/h3><\/a>\n                    <div class=\"imageMask\">\n                        <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/storytelling-canvas\/\"\n                           title=\"Change what people know, think, and do\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Wave-thumb-up-green-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Wave-thumb-up-green-300x169.jpg 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Wave-thumb-up-green-1024x576.jpg 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Wave-thumb-up-green-768x432.jpg 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Wave-thumb-up-green-1536x864.jpg 1536w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Wave-thumb-up-green.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n                    <\/div>\n                    <p>Craft compelling stories that set people in motion with this canvas.<\/p>\n                <\/div>\n\n                <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/storytelling-canvas\/\" class=\"more line\"\n                   title=\"Change what people know, think, and do\">Read more<\/a>\n            <\/div>\n                    <div class=\"wp-block-column highlight__column\">\n                <div class=\"equalHeight\">\n                    <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/ritson-simple-strategy-questions\/\"\n                       title=\"Ritson&#8217;s 3 simple strategy questions\"><h3>Ritson&#8217;s 3 simple strategy questions<\/h3><\/a>\n                    <div class=\"imageMask\">\n                        <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/ritson-simple-strategy-questions\/\"\n                           title=\"Ritson&#8217;s 3 simple strategy questions\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Writing-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Writing-300x169.jpg 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Writing-1024x576.jpg 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Writing-768x432.jpg 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Writing-1536x864.jpg 1536w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/MBD-Spark-Header-Writing.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n                    <\/div>\n                    <p>What are we after? Who are we targeting? What do we want them to think?<\/p>\n                <\/div>\n\n                <a href=\"https:\/\/jochemkoole.nl\/en\/blog\/ritson-simple-strategy-questions\/\" class=\"more line\"\n                   title=\"Ritson&#8217;s 3 simple strategy questions\">Read more<\/a>\n            <\/div>\n            <\/div>\n\n<script>\n    document.addEventListener('DOMContentLoaded', () => {\n        const titles = document.querySelectorAll('.highlights h3');\n        let maxHeight = 0;\n\n        \/\/ Bepaal de hoogste titel\n        titles.forEach((title) => {\n            const height = title.offsetHeight;\n            if (height > maxHeight) {\n                maxHeight = height;\n            }\n        });\n\n        \/\/ Pas de hoogte toe op alle titels\n        titles.forEach((title) => {\n            title.style.minHeight = `${maxHeight}px`;\n        });\n    });\n<\/script>\n\n\n\n<p class=\"has-text-align-center\">There are a lot more updates waiting for you in the archives.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dark-blue-background-color has-background wp-element-button\" href=\"https:\/\/jochemkoole.nl\/en\/blog\">Discover more updates in the archives<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bi-weekly tips &amp; thoughts on marketing &amp; business development For everyone who&#8217;s interested in what makes marketing &amp; business development work. Subscribe today! What subscribers say Hundreds of marketers, business developers, and subject matter experts have already subscribed to MBD Spark. Here&#8217;s what they said: &#8220;Love these updates. Good inspiration and advice!&#8221; \u201cWhen I switched [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-16238","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBD Spark | JochemKoole.nl<\/title>\n<meta name=\"description\" content=\"Bi-weekly tips &amp; thoughts on marketing &amp; business development. For everyone interested in bringing professional services to market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jochemkoole.nl\/en\/mbd-spark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBD Spark | JochemKoole.nl\" \/>\n<meta property=\"og:description\" content=\"Bi-weekly tips &amp; thoughts on marketing &amp; business development. 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