{"id":17572,"date":"2025-10-29T14:40:39","date_gmt":"2025-10-29T13:40:39","guid":{"rendered":"https:\/\/jochemkoole.nl\/?page_id=17572"},"modified":"2025-11-29T10:33:27","modified_gmt":"2025-11-29T09:33:27","slug":"how-to-move-from-operations-to-strategy","status":"publish","type":"page","link":"https:\/\/jochemkoole.nl\/en\/how-to-move-from-operations-to-strategy\/","title":{"rendered":"How to move from operations to strategy"},"content":{"rendered":"\n
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In knowledge-heavy B2B organizations, many marketing & business development professionals feel trapped in the operational hamster wheel.<\/p>\n\n\n\n

They wish to contribute to the firm\u2019s long-term strategy, but are absorbed in the day-to-day execution.<\/p>\n\n\n\n

If this is true for you and your team as well, here’s a solution for you!<\/p>\n\n\n\n

The Marketing Strategy Canvas<\/strong> ensures that – from now on – all operational request are grounded in a solid strategy and supported with clear tactics.<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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What people say about the canvas<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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“This is so helpful!”<\/p>\n\n\n\n

Marketing Manager,
top-tier consulting firm<\/strong><\/p>\n<\/div>\n\n\n\n

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“This is great. The explanation makes perfect sense.”<\/p>\n\n\n\n

MBD Manager, <\/strong>
local full-service law firm<\/strong><\/p>\n<\/div>\n\n\n\n

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“Super useful!”<\/p>\n\n\n\n

Head of MBD,
international law firm<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Link back operational requests to strategic questions<\/h2>\n\n\n\n

This happens a little too often, right!? <\/p>\n\n\n\n

You’re at your desk, grinding away at the work in front of you. And then, *ping* another operational request in your inbox. <\/p>\n\n\n\n

Or, even worse, someone at your desk, excited to launch a podcast \/ video series \/ webinar – yesterday!<\/p>\n\n\n\n

You don’t want to be a buzzkill – or, are not in a position to be one. <\/p>\n\n\n\n

But, more importantly, you don’t want to invest your (team’s) precious time and effort in another marketing one-off.<\/p>\n\n\n\n

In that case, I’ve got something for you! <\/p>\n\n\n

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Use the Marketing Strategy Canvas<\/strong> to link back operational requests to foundational, strategic questions: <\/p>\n\n\n\n

“What do you want to achieve?” <\/p>\n\n\n\n

“Who do you want to set in motion?” <\/p>\n\n\n\n

And “How do you want them to see you \/ your team \/ your solution?”<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n\n\n\n
Or, get the canvas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Get the Marketing Strategy Canvas<\/h2>\n\n\n\n

The Marketing Strategy Canvas<\/strong> ensures that – from now on – all operational request are grounded in a solid strategy and supported with clear tactics.<\/p>\n\n\n

\n Marketing Strategy Canvas<\/legend> \n
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