{"id":7425,"date":"2020-03-23T11:14:58","date_gmt":"2020-03-23T10:14:58","guid":{"rendered":"https:\/\/jochemkoole.nl\/?page_id=7425"},"modified":"2025-11-26T12:57:10","modified_gmt":"2025-11-26T11:57:10","slug":"clients","status":"publish","type":"page","link":"https:\/\/jochemkoole.nl\/en\/clients\/","title":{"rendered":"Clients"},"content":{"rendered":"\n
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Since 2013, I help knowledge-heavy B2B organizations develop and execute marketing and business development strategies.<\/p>\n\n\n\n

In the past years, I worked for Big4 accounting firms, international law firms, top-tier consulting firms, and renowned engineering firms.<\/p>\n\n\n\n

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What clients say<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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\u201cJochem\u2019s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.\u201d<\/p>\n\n\n\n

Marketing manager,
top-tier consulting firm<\/strong><\/p>\n\n\n\n

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\u201cJochem is an expert in B2B strategy and how to implement this in a down to earth way.<\/p>\n\n\n\n

He speaks the language of the specialists he works with in professional services firms.\u201d<\/p>\n\n\n\n

Head of MBD,
international law firm<\/strong><\/p>\n\n\n\n

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“Very inspiring, concrete, and useful. Jochem makes you think and puts you in action mode at the same time.”<\/p>\n\n\n\n

Sales & Markets Leader, Big4 firm<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Academy go-to-market \u2013 2025<\/h2>\n\n\n\n

Growth ambition: 2 x revenue growth for the Academy in 2025, 5 x in 2030 and beyond.<\/p>\n\n\n\n

Result: A substantial rise in Academy revenue in 2025.<\/p>\n\n\n\n

Approach: Together with Petrogenium<\/a>‘s Academy team, I developed a clear go-to-market strategy and concrete approach.<\/p>\n\n\n\n

We implemented a process to capture, qualify, and nurture leads.<\/p>\n\n\n\n

The team adopted a data-driven way of working.<\/p>\n\n\n\n

We set up a process to capture client feedback for continuous improvement.<\/p>\n\n\n\n

And optimized Petrogenium’s marketing efforts.<\/p>\n\n\n\n

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Get in touch<\/a><\/div>\n\n\n\n
Or, learn more about my solutions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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ESG go-to-market \u2013 2022 until 2024<\/h2>\n\n\n\n

Growth ambition: Bring our ESG service offering to market in The Netherlands.<\/p>\n\n\n\n

Result: A substantial revenue contribution and new, standard go-to-market approach for the firm.<\/p>\n\n\n\n

Approach: At DLA Piper<\/a>‘s request, I designed and implemented a program during which I guided topic teams towards a clear vision, well-defined target audience, and desired positioning.<\/p>\n\n\n\n

I acted as a sparring partner to participating partners and senior employees.<\/p>\n\n\n\n

I developed a data-driven way of working, directed the project, and kept partners and the country managing partner informed and engaged.<\/p>\n\n\n\n

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“I\u2019m thrilled about this structured approach. Great teamwork!” – Partner Corporate Litigation & International Arbitration<\/mark><\/em><\/p>\n\n\n\n

“Jochem is a skilled and enthusiastic professional, with a solid knowledge and understanding of our organization.” – Partner Antitrust & Competition<\/mark><\/em><\/p>\n\n\n\n

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Get in touch<\/a><\/div>\n\n\n\n
Or, learn more about my solutions<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Three figureheads programs \u2013 2017 until 2022<\/h2>\n\n\n\n

Growth ambition: Strengthen our reputation on selected topics by positioning our subject matter experts as authorities.<\/p>\n\n\n\n

Result: A rise in revenue and applications for the participants’ teams.<\/p>\n\n\n\n

Approach: Over the years, I designed and implemented three thought leadership programs for EY<\/a>.<\/p>\n\n\n\n

I acted as a sparring partner to participating partners and senior employees.<\/p>\n\n\n\n

I developed a data-driven way of working and directed the project together with the responsible EY colleagues.<\/p>\n\n\n\n

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“Very inspiring, concrete, and useful. The program truly makes you think and, at the same time, puts you in action mode.” – Sales & Markets Leader<\/mark><\/em><\/p>\n\n\n\n

“Really liked the structure, interaction, pace, and pressure to deliver.” – Managing Partner<\/mark><\/em><\/p>\n\n\n\n

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Get in touch<\/a><\/div>\n\n\n\n
Or, learn more about my solutions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Other clients<\/h2>\n\n\n
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\n \"Arcadis\n <\/div>\n