{"id":13157,"date":"2023-08-22T07:00:00","date_gmt":"2023-08-22T05:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=13157"},"modified":"2025-05-14T11:10:01","modified_gmt":"2025-05-14T09:10:01","slug":"uncover-your-core-values","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/uncover-your-core-values\/","title":{"rendered":"Uncover your core values"},"content":{"rendered":"\n<p>Life is easier, once you uncover your core values.<\/p>\n\n\n\n<p>When marketing your services, it is very important that clients understand what makes you tick. And, honestly, it&#8217;s also quite helpful to know yourself.&nbsp;<\/p>\n\n\n\n<p>But, what a shitty question, right? &#8220;What makes you tick?&#8221; At least, that&#8217;s how I feel.<\/p>\n\n\n\n<p>I always got a little annoyed when people asked me. &#8220;I don&#8217;t know,&#8221; I would think, &#8220;At times, things just seem to flow. At other times, they don&#8217;t.&#8221;<\/p>\n\n\n\n<p>Then I learned about something that successful&nbsp;people, brands and businesses have in common. They know their core values. And act upon them. Always.<\/p>\n\n\n\n<p>If you know your core values and are able to act upon them, you&#8217;ll be doing things from a place of strength. You&#8217;ll be able to work passionately and time just seems to fly by. Sounds good, right!?<\/p>\n\n\n\n<p>Now, what are core values?&nbsp;<\/p>\n\n\n\n<p>Core values are the values that are most important to you. They provide guidance and direction. With everything you do.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Now. And in 20, 50 or even 100 years.<\/li>\n\n\n\n<li>In your current and possible future jobs.<\/li>\n\n\n\n<li>In case you\u2019re no longer rewarded for them.<\/li>\n\n\n\n<li>If you would have all the money in the world.<\/li>\n\n\n\n<li>Even when they become a competitive disadvantage.<\/li>\n<\/ul>\n\n\n\n<p>I didn&#8217;t come up with this checklist. Jim Collins did. When he created the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.jimcollins.com\/tools\/vision-framework.pdf\" rel=\"noreferrer noopener\">Vision Framework<\/a>, which helps businesses develop a core ideology and envisioned future.<\/p>\n\n\n\n<p>Now, grab a piece of paper and write down your 3 to 5 core values.<\/p>\n\n\n\n<p>In case you need some inspiration, please&nbsp;<a href=\"https:\/\/jochemkoole.nl\/en\/tools\/value-pool\/\">find an overview of values to choose from<\/a>&nbsp;on the website.<\/p>\n\n\n\n<p>Hope this helps!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Thank you for reading <strong>Nudge #004<\/strong>, sent to busy subject matter experts on August 22, 2023.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-popup-3bfa0653\" class=\"wp-block-themeisle-blocks-popup is-front with-outside-button has-light-bg\" data-open=\"onLoad\" data-dismiss=\"\" data-time=\"45\" data-anchor=\"\" data-offset=\"\" data-outside=\"true\" data-anchorclose=\"\"><div class=\"otter-popup__modal_wrap\"><div role=\"presentation\" class=\"otter-popup__modal_wrap_overlay\"><\/div><div class=\"otter-popup__modal_content\"><div class=\"otter-popup__modal_header\"><button type=\"button\" class=\"components-button has-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\" aria-hidden=\"true\"><path d=\"M12 13.06l3.712 3.713 1.061-1.06L13.061 12l3.712-3.712-1.06-1.06L12 10.938 8.288 7.227l-1.061 1.06L10.939 12l-3.712 3.712 1.06 1.061L12 13.061z\"><\/path><\/svg><\/button><\/div><div class=\"otter-popup__modal_body\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-c0cfb662\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-c0cfb662\">Are you an MBD Spark subscriber?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp\" alt=\"\" class=\"wp-image-16255\" style=\"width:300px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Bi-weekly tips &amp; 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When marketing your services, it is very important that clients understand what makes you tick. And, honestly, it&#8217;s also quite helpful to know yourself.&nbsp; But, what a shitty question, right? &#8220;What makes you tick?&#8221; At least, that&#8217;s how I feel. I always got a little annoyed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-13157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nudge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uncover your core values | JochemKoole.nl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jochemkoole.nl\/en\/blog\/uncover-your-core-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uncover your core values | JochemKoole.nl\" \/>\n<meta property=\"og:description\" content=\"Life is easier, once you uncover your core values. 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