{"id":13240,"date":"2023-10-03T07:00:00","date_gmt":"2023-10-03T05:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=13240"},"modified":"2025-05-14T11:09:41","modified_gmt":"2025-05-14T09:09:41","slug":"listening-an-underestimated-tactic","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/listening-an-underestimated-tactic\/","title":{"rendered":"Listening, an underestimated tactic"},"content":{"rendered":"\n<p>LinkedIn is the platform where people come to brag. Right!? In the most humblest of ways of course. We\u2019re all &#8220;really thankful&#8221; for &#8220;the wonderful opportunities&#8221; we\u2019ve gotten throughout our careers.<\/p>\n\n\n\n<p>And while there\u2019s nothing wrong with some good old \u2018<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/humblebrag\">humble bragging<\/a>\u2019 now and then, there\u2019s another way you can use LinkedIn. A way that may deliver better results. In a shorter amount of time.<\/p>\n\n\n\n<p>It\u2019s an underestimated marketing tactic called&#8230; listening. Here\u2019s the most efficient way to do it on LinkedIn. <\/p>\n\n\n\n<p>Do not scroll through your feed. You\u2019ll just get distracted by all kinds of things that are semi-interesting and don\u2019t really deserve your attention. Instead, go to <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/\">https:\/\/www.linkedin.com\/search\/results\/content\/<\/a>.<\/p>\n\n\n\n<p>Here you can find all posts on the LinkedIn platform. Make sure to filter out the posts that are most relevant to you. Use the <strong>All filters<\/strong> button in the top right of your screen.<\/p>\n\n\n\n<p>Some of my favorite filters are&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mentioning a company<\/strong> &#8211; Find posts about the organizations you\u2019re interested in.<\/li>\n\n\n\n<li><strong>Author industry<\/strong> &#8211; Find posts from people within a specific industry.<\/li>\n\n\n\n<li><strong>Author company<\/strong> &#8211; Find posts from people at a specific company.<\/li>\n\n\n\n<li><strong>Author keywords<\/strong> &gt; <strong>Title<\/strong> &#8211; Find posts from people with a specific job title.<\/li>\n<\/ul>\n\n\n\n<p>For the best results, combine these filters with a query in the search bar at the top of your screen.<\/p>\n\n\n\n<p>So, if you want to know what CMOs recently said about AI, you can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set <em>cmo OR \u201cchief marketing officer\u201d<\/em> as a <strong>Title<\/strong>-filter.<\/li>\n\n\n\n<li>Search for <em>ai OR \u201cartificial intelligence\u201d<\/em> in the search bar.<\/li>\n\n\n\n<li>And set a filter for posts from the <strong>Past month<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>You can then bookmark <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?authorJobTitle=%22cmo%20OR%20%5C%22chief%20marketing%20officer%5C%22%22&amp;datePosted=%22past-month%22&amp;keywords=ai%20OR%20%22artificial%20intelligence%22&amp;origin=FACETED_SEARCH&amp;sid=.b6&amp;sortBy=%22relevance%22\">the URL generated by LinkedIn<\/a> to go back to the results at any point in time. And join in on the conversation.<\/p>\n\n\n\n<p>Hope this helps!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Thank you for reading <strong>Nudge #007<\/strong>, sent to busy subject matter experts on October 3, 2023.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-popup-3bfa0653\" class=\"wp-block-themeisle-blocks-popup is-front with-outside-button has-light-bg\" data-open=\"onLoad\" data-dismiss=\"\" data-time=\"45\" data-anchor=\"\" data-offset=\"\" data-outside=\"true\" data-anchorclose=\"\"><div class=\"otter-popup__modal_wrap\"><div role=\"presentation\" class=\"otter-popup__modal_wrap_overlay\"><\/div><div class=\"otter-popup__modal_content\"><div class=\"otter-popup__modal_header\"><button type=\"button\" class=\"components-button has-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\" aria-hidden=\"true\"><path d=\"M12 13.06l3.712 3.713 1.061-1.06L13.061 12l3.712-3.712-1.06-1.06L12 10.938 8.288 7.227l-1.061 1.06L10.939 12l-3.712 3.712 1.06 1.061L12 13.061z\"><\/path><\/svg><\/button><\/div><div class=\"otter-popup__modal_body\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-c0cfb662\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-c0cfb662\">Are you an MBD Spark subscriber?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp\" alt=\"\" class=\"wp-image-16255\" style=\"width:300px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Bi-weekly tips &amp; 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Right!? In the most humblest of ways of course. We\u2019re all &#8220;really thankful&#8221; for &#8220;the wonderful opportunities&#8221; we\u2019ve gotten throughout our careers. And while there\u2019s nothing wrong with some good old \u2018humble bragging\u2019 now and then, there\u2019s another way you can use LinkedIn. A way that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-13240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nudge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Listening, an underestimated tactic | JochemKoole.nl<\/title>\n<meta name=\"description\" content=\"Listening is an underestimated marketing tactic. 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