{"id":13830,"date":"2024-03-05T07:00:00","date_gmt":"2024-03-05T06:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=13830"},"modified":"2025-05-14T08:33:11","modified_gmt":"2025-05-14T06:33:11","slug":"thought-leadership-content-framework","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/thought-leadership-content-framework\/","title":{"rendered":"A framework for thought leadership content"},"content":{"rendered":"\n

In professional services marketing relationships & trust<\/a> are the big differentiator. Only when a (potential) client trusts you enough, will they award you the business you’re after.<\/p>\n\n\n\n

Cultivating relationships and establishing trust takes a long time. What certainly helps is thought leadership content<\/strong>. Content that shows you’re an expert who has a clear idea of where things are headed and how (potential) clients should respond.<\/p>\n\n\n\n

I believe\u00a0thought leadership content<\/strong>\u00a0combines\u00a0these 4 things:<\/p>\n\n\n\n

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  1. Vision<\/strong> – What you think the future will look like. A vivid description of how the world, the economy and your clients’ market have all changed.
    <\/li>\n\n\n\n
  2. Differentiators<\/strong>\u00a0– What distinguishes you from others. The core values for your brand (i.e. the organization you work for). And\u00a0the values that are most important to\u00a0you<\/em><\/a>.
    <\/li>\n\n\n\n
  3. Expertise & experiences<\/strong> – What makes you a credible authority. The things you studied, know, and understand. The clients you worked for and the projects you did.
    <\/li>\n\n\n\n
  4. Market developments<\/strong>\u00a0– Current events that affect your (potential) clients and impact their business. The launch of a new machine learning model for example. Or the adoption of new legislation to limit global warming.<\/li>\n<\/ol>\n\n\n\n

    I’ve combined these 4 elements into a Thought Leadership Content Framework<\/a>.<\/p>\n\n\n\n

    Vision, differentiators, expertise & experience will probably remain unchanged for years. The market however, is constantly evolving.<\/p>\n\n\n\n

    Which is great! Because it gives you an opportunity to regularly display your thought leadership:<\/p>\n\n\n\n

    “[X] happened. On your [= (potential) clients] journey towards [future], this means [implications].”<\/em><\/p>\n\n\n\n

    Convey your message in a comprehensible and appealing manner, to make the most of your thought leadership efforts.<\/p>\n\n\n\n

    Hope this helps!<\/p>\n\n\n\n

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    Thank you for reading Nudge #018<\/strong>, sent to busy subject matter experts on March 5, 2024.<\/p>\n\n\n\n

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