{"id":14361,"date":"2024-06-18T07:00:00","date_gmt":"2024-06-18T05:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=14361"},"modified":"2025-04-24T19:56:28","modified_gmt":"2025-04-24T17:56:28","slug":"how-to-involve-your-experts","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/","title":{"rendered":"How to involve your experts?"},"content":{"rendered":"\n<p>In professional services, marketing is a shared responsibility. Between your marketing department&nbsp;<em>and<\/em>&nbsp;your subject matter experts.<\/p>\n\n\n\n<p>After all, it\u2019s their expertise and experience that should be marketed. Also, they are the ones responsible for relationships with the market.<\/p>\n\n\n\n<p>Involve your subject matter experts and dramatically improve your marketing. They are your&nbsp;<a target=\"_blank\" href=\"https:\/\/jochemkoole.nl\/en\/blog\/marketing-flywheel\/\" rel=\"noreferrer noopener\">marketing flywheel<\/a>.<\/p>\n\n\n\n<p>Now,&nbsp;<em>how<\/em>&nbsp;do you involve your subject matter experts?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 1 &#8211; Find potential champions<\/li>\n\n\n\n<li>Step 2 &#8211; Educate them<\/li>\n\n\n\n<li>Step 3 &#8211; Support them<\/li>\n\n\n\n<li>Step 4 &#8211; Close the loop<\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s dive into it!<\/p>\n\n\n\n<p><strong>Step 1 &#8211; Finding champions<\/strong><\/p>\n\n\n\n<p>Early on in my career, I&#8217;ve learned that it&#8217;s easiest to work with experts who&nbsp;<strong>understand<\/strong>&nbsp;the possibilities of marketing. And, are&nbsp;<strong>willing<\/strong>&nbsp;to invest their precious time.<\/p>\n\n\n\n<p>Interestingly enough, these subject matter experts don&#8217;t need to possess any marketing&nbsp;<strong>skills<\/strong>. For the simple reason that these can be taught (see step 2).<\/p>\n\n\n\n<p>Quick tip for finding potential champions within your organization:<\/p>\n\n\n\n<p>Head over to LinkedIn and&nbsp;<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/search\/results\/content\/\" rel=\"noreferrer noopener\">search for content<\/a>. Click the&nbsp;<strong>All filters<\/strong>&nbsp;button (top right) and scroll down until you see&nbsp;<strong>Author company<\/strong>. Add your company and click&nbsp;<strong>Show results<\/strong>. Optionally, change&nbsp;<strong>Top match<\/strong>&nbsp;to&nbsp;<strong>Latest<\/strong>. This helps you to quickly discover who&#8217;s an active poster.<\/p>\n\n\n\n<p><strong>Step 2 &#8211; Educating your colleagues<\/strong><\/p>\n\n\n\n<p>Keep in mind that your colleagues are subject matter exerts, but not marketers.<\/p>\n\n\n\n<p>While they may be packed with expertise and experience, that alone is not sufficient to affect your target group and set them in motion.<\/p>\n\n\n\n<p>Explain to your colleagues&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>That marketing is all about driving attention and interest for your services.<\/li>\n\n\n\n<li>That they, as subject matter experts, play an essential role in your company&#8217;s marketing.<\/li>\n\n\n\n<li>That identifying&nbsp;<a href=\"https:\/\/jochemkoole.nl\/en\/tools\/#ideal-client-profile\" target=\"_blank\" rel=\"noreferrer noopener\">their ideal clients<\/a>&nbsp;will help them focus their efforts and maximize the return.<\/li>\n\n\n\n<li>That there&#8217;s something called&nbsp;<a href=\"https:\/\/jochemkoole.nl\/en\/blog\/no-cutting-corners\/\" target=\"_blank\" rel=\"noreferrer noopener\">the buyer journey<\/a>; three consecutive stages prospective clients go through&nbsp;<em>before<\/em>&nbsp;they become actual clients.<\/li>\n\n\n\n<li>That developing&nbsp;<a href=\"https:\/\/jochemkoole.nl\/en\/tools\/#best-possible-future-canvas\" target=\"_blank\" rel=\"noreferrer noopener\">a clear, distinct vision for the future<\/a>&nbsp;will help them guide their ideal clients through the buyer journey.<\/li>\n\n\n\n<li>That personal branding is all about positioning yourself as a trusted and distinct authority.<\/li>\n\n\n\n<li>And that, once you&#8217;ve become really good at personal branding, your target group may consider you a thought leader. Which will massively help your subject matter experts in their marketing efforts.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 3 &#8211; Supporting your colleagues<\/strong><\/p>\n\n\n\n<p>Once you&#8217;ve educated your colleagues, they&nbsp;<em>know<\/em>&nbsp;what to do. However, they will still need support in actually&nbsp;<em>doing<\/em>&nbsp;marketing.<\/p>\n\n\n\n<p>Certain things that may be natural to you, will be new to them. Other things they&#8217;ll never be able to do at the level you&#8217;re aiming for.<\/p>\n\n\n\n<p>Find out, as you go, what they can do themselves. And support them by doing the things they&#8217;re unable to do (at the aspired level).<\/p>\n\n\n\n<p><strong>Step 4 &#8211; Closing the loop<\/strong><\/p>\n\n\n\n<p>To keep your colleagues excited and motivated, it&#8217;s extremely important that you close the loop.<\/p>\n\n\n\n<p>By closing the loop I mean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Periodically measure progress. Every month, examine their efforts. What marketing actions did they undertake? What were the business results of these efforts?<\/li>\n\n\n\n<li>Report back. Let your colleagues (and other stakeholders) know how they did. What worked well? What should be improved?<\/li>\n\n\n\n<li>Celebrate success. Define what success looks like. On different levels. And, celebrate success on each level.<\/li>\n\n\n\n<li>Reward success. Rewards are extremely important motivators. Please don&#8217;t think that a reward should be a bonus. Nothing beats attention as a reward that acknowledges the importance of what you&#8217;re doing.<\/li>\n\n\n\n<li>Improve. If something didn&#8217;t work as expected, find out why. Then, dust yourself of and try again.<\/li>\n<\/ul>\n\n\n\n<p>Hope this helps!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">This Spark was published as <strong>MBD Boost #012<\/strong> on June 18, 2024.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-popup-3bfa0653\" class=\"wp-block-themeisle-blocks-popup is-front with-outside-button has-light-bg\" data-open=\"onLoad\" data-dismiss=\"\" data-time=\"45\" data-anchor=\"\" data-offset=\"\" data-outside=\"true\" data-anchorclose=\"\"><div class=\"otter-popup__modal_wrap\"><div role=\"presentation\" class=\"otter-popup__modal_wrap_overlay\"><\/div><div class=\"otter-popup__modal_content\"><div class=\"otter-popup__modal_header\"><button type=\"button\" class=\"components-button has-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\" aria-hidden=\"true\"><path d=\"M12 13.06l3.712 3.713 1.061-1.06L13.061 12l3.712-3.712-1.06-1.06L12 10.938 8.288 7.227l-1.061 1.06L10.939 12l-3.712 3.712 1.06 1.061L12 13.061z\"><\/path><\/svg><\/button><\/div><div class=\"otter-popup__modal_body\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-c0cfb662\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-c0cfb662\">Are you an MBD Spark subscriber?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp\" alt=\"\" class=\"wp-image-16255\" style=\"width:300px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Bi-weekly tips &amp; thoughts on marketing &amp; business development.<br>For everyone involved or interested in bringing professional services to market.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Subscribe today!<\/strong><\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_33 ffs_default_wrap'><form data-form_id=\"33\" id=\"fluentform_33\" class=\"frm-fluent-form fluent_form_33 ff-el-form-top ff_form_instance_33_1 ff-form-loading ff_has_v3_recptcha ffs_default\" data-form_instance=\"ff_form_instance_33_1\" method=\"POST\" data-recptcha_key=\"6Ldgl8AqAAAAAJvrvXU2S1cvqVeXC38r7BBUdLcd\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">MBD Spark | Sign up form (EN)<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_33_item_sf\" aria-label=\"Notify\">\n                    Notify                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_33__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_33_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n        <input type='hidden' name='__fluent_form_embded_post_id' value='14361' \/><input type=\"hidden\" id=\"_fluentform_33_fluentformnonce\" name=\"_fluentform_33_fluentformnonce\" value=\"6c274cd498\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/14361\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-top'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_33_names_first_name_' id='label_ff_33_names_first_name_' >First name<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_33_names_first_name_\" class=\"ff-el-form-control\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_33_email' id='label_ff_33_email' aria-label=\"Email address\">Email address<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_33_email\" class=\"ff-el-form-control\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-text-right ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Subscribe\">Subscribe<\/button><\/div><\/fieldset><\/form><div id='fluentform_33_errors' class='ff-errors-in-stack ff_form_instance_33_1 ff-form-loading_errors ff_form_instance_33_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_33_1 = {\"id\":\"33\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_33_1\",\"form_id_selector\":\"fluentform_33\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"This is a required field.\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"email\":{\"required\":{\"value\":true,\"message\":\"This is a required field.\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"},\"email\":{\"value\":true,\"message\":\"This email address seems to be invalid.\",\"global\":false,\"global_message\":\"Dit lijkt geen geldig e-mailadres.\"}}},\"debounce_time\":300};\n                            <\/script>\n            \n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In professional services, marketing is a shared responsibility. Between your marketing department&nbsp;and&nbsp;your subject matter experts. After all, it\u2019s their expertise and experience that should be marketed. Also, they are the ones responsible for relationships with the market. Involve your subject matter experts and dramatically improve your marketing. They are your&nbsp;marketing flywheel. Now,&nbsp;how&nbsp;do you involve your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-14361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mbd-boost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to involve your experts? | JochemKoole.nl<\/title>\n<meta name=\"description\" content=\"Your subject matter experts are your marketing flywheel. Involve them and dramatically improve your marketing. Here&#039;s how!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to involve your experts? | JochemKoole.nl\" \/>\n<meta property=\"og:description\" content=\"Your subject matter experts are your marketing flywheel. Involve them and dramatically improve your marketing. Here&#039;s how!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/\" \/>\n<meta property=\"og:site_name\" content=\"JochemKoole.nl\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T17:56:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Extending-hand-green.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jochem Koole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jochemkoole\" \/>\n<meta name=\"twitter:site\" content=\"@jochemkoole\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jochem Koole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/\"},\"author\":{\"name\":\"Jochem Koole\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/person\\\/0c0e92b257bc2a7c7ff1cac4e2ff62bd\"},\"headline\":\"How to involve your experts?\",\"datePublished\":\"2024-06-18T05:00:00+00:00\",\"dateModified\":\"2025-04-24T17:56:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/MBD-Spark-Header-Extending-hand-green.jpg\",\"articleSection\":[\"MBD Boost\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/\",\"name\":\"How to involve your experts? | JochemKoole.nl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/MBD-Spark-Header-Extending-hand-green.jpg\",\"datePublished\":\"2024-06-18T05:00:00+00:00\",\"dateModified\":\"2025-04-24T17:56:28+00:00\",\"description\":\"Your subject matter experts are your marketing flywheel. Involve them and dramatically improve your marketing. Here's how!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/MBD-Spark-Header-Extending-hand-green.jpg\",\"contentUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/MBD-Spark-Header-Extending-hand-green.jpg\",\"width\":2000,\"height\":1125},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/how-to-involve-your-experts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to involve your experts?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#website\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/\",\"name\":\"JochemKoole.nl\",\"description\":\"Professional Services Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jochemkoole.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#organization\",\"name\":\"JochemKoole.nl\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Jochem-Koole-Professional-Services-Marketing.webp\",\"contentUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Jochem-Koole-Professional-Services-Marketing.webp\",\"width\":1500,\"height\":1500,\"caption\":\"JochemKoole.nl\"},\"image\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/jochemkoole\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jochemkoole\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/jochemkoole\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/person\\\/0c0e92b257bc2a7c7ff1cac4e2ff62bd\",\"name\":\"Jochem Koole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g\",\"caption\":\"Jochem Koole\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to involve your experts? | JochemKoole.nl","description":"Your subject matter experts are your marketing flywheel. Involve them and dramatically improve your marketing. Here's how!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/","og_locale":"en_US","og_type":"article","og_title":"How to involve your experts? | JochemKoole.nl","og_description":"Your subject matter experts are your marketing flywheel. Involve them and dramatically improve your marketing. Here's how!","og_url":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/","og_site_name":"JochemKoole.nl","article_published_time":"2024-06-18T05:00:00+00:00","article_modified_time":"2025-04-24T17:56:28+00:00","og_image":[{"width":2000,"height":1125,"url":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Extending-hand-green.jpg","type":"image\/jpeg"}],"author":"Jochem Koole","twitter_card":"summary_large_image","twitter_creator":"@jochemkoole","twitter_site":"@jochemkoole","twitter_misc":{"Written by":"Jochem Koole","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#article","isPartOf":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/"},"author":{"name":"Jochem Koole","@id":"https:\/\/jochemkoole.nl\/#\/schema\/person\/0c0e92b257bc2a7c7ff1cac4e2ff62bd"},"headline":"How to involve your experts?","datePublished":"2024-06-18T05:00:00+00:00","dateModified":"2025-04-24T17:56:28+00:00","mainEntityOfPage":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/"},"wordCount":638,"commentCount":0,"publisher":{"@id":"https:\/\/jochemkoole.nl\/#organization"},"image":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#primaryimage"},"thumbnailUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Extending-hand-green.jpg","articleSection":["MBD Boost"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/","url":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/","name":"How to involve your experts? | JochemKoole.nl","isPartOf":{"@id":"https:\/\/jochemkoole.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#primaryimage"},"image":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#primaryimage"},"thumbnailUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Extending-hand-green.jpg","datePublished":"2024-06-18T05:00:00+00:00","dateModified":"2025-04-24T17:56:28+00:00","description":"Your subject matter experts are your marketing flywheel. Involve them and dramatically improve your marketing. Here's how!","breadcrumb":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#primaryimage","url":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Extending-hand-green.jpg","contentUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2024\/11\/MBD-Spark-Header-Extending-hand-green.jpg","width":2000,"height":1125},{"@type":"BreadcrumbList","@id":"https:\/\/jochemkoole.nl\/en\/blog\/how-to-involve-your-experts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jochemkoole.nl\/en\/"},{"@type":"ListItem","position":2,"name":"How to involve your experts?"}]},{"@type":"WebSite","@id":"https:\/\/jochemkoole.nl\/#website","url":"https:\/\/jochemkoole.nl\/","name":"JochemKoole.nl","description":"Professional Services Marketing","publisher":{"@id":"https:\/\/jochemkoole.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jochemkoole.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jochemkoole.nl\/#organization","name":"JochemKoole.nl","url":"https:\/\/jochemkoole.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jochemkoole.nl\/#\/schema\/logo\/image\/","url":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/Jochem-Koole-Professional-Services-Marketing.webp","contentUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/Jochem-Koole-Professional-Services-Marketing.webp","width":1500,"height":1500,"caption":"JochemKoole.nl"},"image":{"@id":"https:\/\/jochemkoole.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/jochemkoole","https:\/\/www.linkedin.com\/in\/jochemkoole\/","https:\/\/www.youtube.com\/user\/jochemkoole"]},{"@type":"Person","@id":"https:\/\/jochemkoole.nl\/#\/schema\/person\/0c0e92b257bc2a7c7ff1cac4e2ff62bd","name":"Jochem Koole","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g","caption":"Jochem Koole"}}]}},"_links":{"self":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts\/14361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/comments?post=14361"}],"version-history":[{"count":3,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts\/14361\/revisions"}],"predecessor-version":[{"id":16459,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts\/14361\/revisions\/16459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/media\/16443"}],"wp:attachment":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/media?parent=14361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/categories?post=14361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/tags?post=14361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}