Just like many other subject matter experts, you may currently be swamped with work.<\/p>\n\n\n\n
But, are you doing your best work?<\/p>\n\n\n\n
Are you working on challenging and meaningful assignments? Projects that feel rewarding, give you energy, and keep you happy? Activities that are truly beneficial to your clients? And make for a solid and sustainable business model for your organization?<\/p>\n\n\n\n
If you answered ‘Yes!’ to all of these questions, you can stop reading. And get back to work.<\/p>\n\n\n\n
If you answered ‘No’ or ‘Less than I’d want to’, I encourage you to find 30 minutes in the next week and use that time to really consider your ideal client<\/strong>.<\/p>\n\n\n\n “But, I don’t have the time to do that.”<\/p>\n\n\n\n I understand. You’re busy. However, you just agreed you wanted to do more of your best work.<\/p>\n\n\n\n “Fair enough.”<\/p>\n\n\n\n Now, in order to generate work that matters for clients that care, you need to understand what those clients look like. This allows you to spend the little marketing time you have, on targeting the right people.<\/p>\n\n\n\n To create an Ideal Client Profile…<\/p>\n\n\n\n Start with the basics:<\/p>\n\n\n\n Then, contemplate these :<\/p>\n\n\n\n\n
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