As a subject matter expert you are responsible for your client’s success. By delivering services that solve the imminent challenges in front of them.<\/p>\n\n\n\n
As a subject matter expert you are also<\/em> responsible for managing relationships with (potential) clients. And – to an extent – for identifying new business opportunities, raising awareness, generating demand, and selling your services.<\/p>\n\n\n\n All of this gets a lot easier when your (prospective) clients recognize you as a distinct & trusted authority<\/strong>.<\/p>\n\n\n\n Now, in order to receive this recognition, you’ll need to be visible. To the right people. At the right time.<\/p>\n\n\n\n When a current event affects the market, you want to be the one telling them how it impacts their business.<\/p>\n\n\n\n You’ll want to say something like:<\/p>\n\n\n\n \u201c[X] happened. On your [= (potential) clients] journey towards [future], this means [implications].\u201d<\/em><\/p>\n\n\n\n So, how do you stay on top of [X] – the current events shaping your clients world, their industry, and their business?<\/p>\n\n\n\n Maybe your knowledge management department is helping you with that. Which is great! However, here’s another (additional) DIY option which just takes 2 simple steps.<\/p>\n\n\n\n Step 1 – Discover relevant professional media<\/strong><\/p>\n\n\n\n Once you understand who your ideal clients<\/a> are, you can ask your favorite generative AI tool to give you suggestions for the professional media they’re reading.<\/p>\n\n\n\n Here’s the prompt you can use:<\/p>\n\n\n\n Please give me the [language]<\/strong> top [number] <\/strong>professional media outlets for professionals in the [type of]<\/strong> industry. Put the results in a table format.<\/em><\/p>\n\n\n\n Select the desired language – based on the geography of your ideal client. Experiment with the number of results. And change the industry for each target group.<\/p>\n\n\n\n Your final prompt will then be something like:<\/p>\n\n\n\n Please give me the Dutch<\/strong> top 10<\/strong> professional media outlets for professionals in the financial services<\/strong> industry. Put the results in a table format. <\/em><\/p>\n\n\n\n Step 2 – Receive updates about market developments<\/strong><\/p>\n\n\n\n Once you uncovered which professional media outlets to follow, you’ll need to set up a system to receive updates on current events.<\/p>\n\n\n\n There are a few options:<\/p>\n\n\n\n It’s a bit of work, but you’ll never miss a market development again.<\/p>\n\n\n\n As a final step, I recommend setting 30 minutes aside at a specific time each week. You can use this time to scan the market. See if there’s something interesting. And write a short social media post about it.<\/p>\n\n\n\n Hope this helps!<\/p>\n\n\n\n This Spark was published as Nudge #030<\/strong> on August 20, 2024.<\/p>\n\n\n\n\n
If this is your preferred option, I highly recommend setting up a rule (in Outlook<\/a> or Gmail<\/a>) to automatically deliver the updates to a specific folder. So, the updates won’t clutter up your inbox.
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