{"id":15428,"date":"2024-10-08T07:00:00","date_gmt":"2024-10-08T05:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=15428"},"modified":"2025-04-24T13:21:04","modified_gmt":"2025-04-24T11:21:04","slug":"dont-lose-your-mbd-team-members","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/","title":{"rendered":"How not to lose your best MBD professionals"},"content":{"rendered":"\n<p>Many MBD teams struggle to keep up with the needs from their organization.<\/p>\n\n\n\n<p>While MBD services are in increasingly high demand, most MBD teams simply don&#8217;t have the time, nor the people, to deliver.&nbsp;Let alone, live up to the desired quality.<\/p>\n\n\n\n<p>So, when you&#8217;re in charge of an MBD team, you&#8217;re working with (very) limited resources. Here&#8217;s how you can keep the best ones you&#8217;ve got.<\/p>\n\n\n\n<p>Always provide your team members with these 3 things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Purpose &#8211; An explicit understanding of&nbsp;<em>why<\/em>&nbsp;to do the job.<\/li>\n\n\n\n<li>Mastery &#8211; A clear understanding of&nbsp;<em>how<\/em>&nbsp;to do the job.&nbsp;<\/li>\n\n\n\n<li>Autonomy &#8211; The freedom to do the job the way they see fit.<\/li>\n<\/ol>\n\n\n\n<p>According to best-selling author Daniel Pink* these are the 3 drivers that truly motivate people.<\/p>\n\n\n\n<p>I believe Pink is absolutely right. Also, because his findings tie in neatly to the work that two professors of psychology did many years before him.<\/p>\n\n\n\n<p>Edward L. Deci and Richard Ryan discovered that&nbsp;<a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Self-determination_theory\" rel=\"noreferrer noopener\">there are 3 universal and innate needs that must be satisfied in order to enhance motivation<\/a>: autonomy, competence, and relatedness.<\/p>\n\n\n\n<p>We humans have a strong urge to operate&nbsp;<strong>autonomously<\/strong>. To feel like we are the masters of our own destiny. To direct ourselves. And make our own decisions.<\/p>\n\n\n\n<p>Of course, the freedom to operate autonomously is restricted in the workspace.<\/p>\n\n\n\n<p>After all, we&#8217;re not alone. We have to take others into account. However, giving your team a degree of job autonomy will increase their job satisfaction.<\/p>\n\n\n\n<p>At the same time, we want to feel competent. We strive to&nbsp;<strong>master<\/strong>&nbsp;our jobs. To get better at them each and every day. And perform the tasks in front of us as effectively and efficiently as possible.<\/p>\n\n\n\n<p>Make sure tasks match your team&#8217;s skills. They shouldn&#8217;t be too hard, nor too easy. And keep in mind that we enjoy learning new things. Don&#8217;t deny your team the opportunity to get better.<\/p>\n\n\n\n<p>And finally,&nbsp;<strong>purpose<\/strong>. Or, relatedness? Or, both!?<\/p>\n\n\n\n<p>Don&#8217;t just be explicit about the job you want your team to perform. Also be explicit about the reason. Always paint the bigger picture. Explain&nbsp;<em>why<\/em>&nbsp;you want them to perform a certain task.<\/p>\n\n\n\n<p>A shared purpose does wonders for your team. And their results.<\/p>\n\n\n\n<p>Allow your team to make a meaningful contribution to an overarching goal.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/help-your-employees-find-purpose-or-watch-them-leave\" rel=\"noreferrer noopener\">Research by McKinsey<\/a>&nbsp;shows that employees who find a significant sense of purpose in their work, perform better, are more committed to their organization, and less likely to leave.<\/p>\n\n\n\n<p>Provide your team with autonomy, mastery, and (a shared) purpose.<\/p>\n\n\n\n<p>Hope this helps!<\/p>\n\n\n\n<p class=\"has-small-font-size\">* In his 2009 book Drive &#8211; The Surprising Truth About What Motivates Us.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">This Spark was published as <strong>MBD Boost #020<\/strong> on October 8, 2024.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-popup-3bfa0653\" class=\"wp-block-themeisle-blocks-popup is-front with-outside-button has-light-bg\" data-open=\"onLoad\" data-dismiss=\"\" data-time=\"45\" data-anchor=\"\" data-offset=\"\" data-outside=\"true\" data-anchorclose=\"\"><div class=\"otter-popup__modal_wrap\"><div role=\"presentation\" class=\"otter-popup__modal_wrap_overlay\"><\/div><div class=\"otter-popup__modal_content\"><div class=\"otter-popup__modal_header\"><button type=\"button\" class=\"components-button has-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\" aria-hidden=\"true\"><path d=\"M12 13.06l3.712 3.713 1.061-1.06L13.061 12l3.712-3.712-1.06-1.06L12 10.938 8.288 7.227l-1.061 1.06L10.939 12l-3.712 3.712 1.06 1.061L12 13.061z\"><\/path><\/svg><\/button><\/div><div class=\"otter-popup__modal_body\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-c0cfb662\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-c0cfb662\">Are you an MBD Spark subscriber?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp\" alt=\"\" class=\"wp-image-16255\" style=\"width:300px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Bi-weekly tips &amp; thoughts on marketing &amp; business development.<br>For everyone involved or interested in bringing professional services to market.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Subscribe today!<\/strong><\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_33 ffs_default_wrap'><form data-form_id=\"33\" id=\"fluentform_33\" class=\"frm-fluent-form fluent_form_33 ff-el-form-top ff_form_instance_33_1 ff-form-loading ff_has_v3_recptcha ffs_default\" data-form_instance=\"ff_form_instance_33_1\" method=\"POST\" data-recptcha_key=\"6Ldgl8AqAAAAAJvrvXU2S1cvqVeXC38r7BBUdLcd\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">MBD Spark | Sign up form (EN)<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_33_item_sf\" aria-label=\"Newsletter\">\n                    Newsletter                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_33__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_33_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n        <input type='hidden' name='__fluent_form_embded_post_id' value='15428' \/><input type=\"hidden\" id=\"_fluentform_33_fluentformnonce\" name=\"_fluentform_33_fluentformnonce\" value=\"6c274cd498\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/15428\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-top'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_33_names_first_name_' id='label_ff_33_names_first_name_' >First name<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_33_names_first_name_\" class=\"ff-el-form-control\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_33_email' id='label_ff_33_email' aria-label=\"Email address\">Email address<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_33_email\" class=\"ff-el-form-control\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-text-right ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Subscribe\">Subscribe<\/button><\/div><\/fieldset><\/form><div id='fluentform_33_errors' class='ff-errors-in-stack ff_form_instance_33_1 ff-form-loading_errors ff_form_instance_33_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_33_1 = {\"id\":\"33\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_33_1\",\"form_id_selector\":\"fluentform_33\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"This is a required field.\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"}},\"email\":{\"required\":{\"value\":true,\"message\":\"This is a required field.\",\"global\":false,\"global_message\":\"Dit is een verplicht veld.\"},\"email\":{\"value\":true,\"message\":\"This email address seems to be invalid.\",\"global\":false,\"global_message\":\"Dit lijkt geen geldig e-mailadres.\"}}},\"debounce_time\":300};\n                            <\/script>\n            \n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many MBD teams struggle to keep up with the needs from their organization. While MBD services are in increasingly high demand, most MBD teams simply don&#8217;t have the time, nor the people, to deliver.&nbsp;Let alone, live up to the desired quality. So, when you&#8217;re in charge of an MBD team, you&#8217;re working with (very) limited [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-15428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mbd-boost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How not to lose your best MBD professionals | JochemKoole.nl<\/title>\n<meta name=\"description\" content=\"Satisfy these 3 universal and innate needs to motivate your team, increase their performance and commitment, and make them stay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How not to lose your best MBD professionals | JochemKoole.nl\" \/>\n<meta property=\"og:description\" content=\"Satisfy these 3 universal and innate needs to motivate your team, increase their performance and commitment, and make them stay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/\" \/>\n<meta property=\"og:site_name\" content=\"JochemKoole.nl\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T11:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Waving-green.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jochem Koole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jochemkoole\" \/>\n<meta name=\"twitter:site\" content=\"@jochemkoole\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jochem Koole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/\"},\"author\":{\"name\":\"Jochem Koole\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/person\\\/0c0e92b257bc2a7c7ff1cac4e2ff62bd\"},\"headline\":\"How not to lose your best MBD professionals\",\"datePublished\":\"2024-10-08T05:00:00+00:00\",\"dateModified\":\"2025-04-24T11:21:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/\"},\"wordCount\":475,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MBD-Spark-Header-Waving-green.jpg\",\"articleSection\":[\"MBD Boost\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/\",\"name\":\"How not to lose your best MBD professionals | JochemKoole.nl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MBD-Spark-Header-Waving-green.jpg\",\"datePublished\":\"2024-10-08T05:00:00+00:00\",\"dateModified\":\"2025-04-24T11:21:04+00:00\",\"description\":\"Satisfy these 3 universal and innate needs to motivate your team, increase their performance and commitment, and make them stay.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MBD-Spark-Header-Waving-green.jpg\",\"contentUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MBD-Spark-Header-Waving-green.jpg\",\"width\":2000,\"height\":1125},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/blog\\\/dont-lose-your-mbd-team-members\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jochemkoole.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How not to lose your best MBD professionals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#website\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/\",\"name\":\"JochemKoole.nl\",\"description\":\"Professional Services Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jochemkoole.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#organization\",\"name\":\"JochemKoole.nl\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Jochem-Koole-Professional-Services-Marketing.webp\",\"contentUrl\":\"https:\\\/\\\/jochemkoole.nl\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Jochem-Koole-Professional-Services-Marketing.webp\",\"width\":1500,\"height\":1500,\"caption\":\"JochemKoole.nl\"},\"image\":{\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/jochemkoole\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jochemkoole\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/jochemkoole\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jochemkoole.nl\\\/#\\\/schema\\\/person\\\/0c0e92b257bc2a7c7ff1cac4e2ff62bd\",\"name\":\"Jochem Koole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g\",\"caption\":\"Jochem Koole\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How not to lose your best MBD professionals | JochemKoole.nl","description":"Satisfy these 3 universal and innate needs to motivate your team, increase their performance and commitment, and make them stay.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/","og_locale":"en_US","og_type":"article","og_title":"How not to lose your best MBD professionals | JochemKoole.nl","og_description":"Satisfy these 3 universal and innate needs to motivate your team, increase their performance and commitment, and make them stay.","og_url":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/","og_site_name":"JochemKoole.nl","article_published_time":"2024-10-08T05:00:00+00:00","article_modified_time":"2025-04-24T11:21:04+00:00","og_image":[{"width":2000,"height":1125,"url":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Waving-green.jpg","type":"image\/jpeg"}],"author":"Jochem Koole","twitter_card":"summary_large_image","twitter_creator":"@jochemkoole","twitter_site":"@jochemkoole","twitter_misc":{"Written by":"Jochem Koole","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#article","isPartOf":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/"},"author":{"name":"Jochem Koole","@id":"https:\/\/jochemkoole.nl\/#\/schema\/person\/0c0e92b257bc2a7c7ff1cac4e2ff62bd"},"headline":"How not to lose your best MBD professionals","datePublished":"2024-10-08T05:00:00+00:00","dateModified":"2025-04-24T11:21:04+00:00","mainEntityOfPage":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/"},"wordCount":475,"commentCount":0,"publisher":{"@id":"https:\/\/jochemkoole.nl\/#organization"},"image":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#primaryimage"},"thumbnailUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Waving-green.jpg","articleSection":["MBD Boost"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/","url":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/","name":"How not to lose your best MBD professionals | JochemKoole.nl","isPartOf":{"@id":"https:\/\/jochemkoole.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#primaryimage"},"image":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#primaryimage"},"thumbnailUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Waving-green.jpg","datePublished":"2024-10-08T05:00:00+00:00","dateModified":"2025-04-24T11:21:04+00:00","description":"Satisfy these 3 universal and innate needs to motivate your team, increase their performance and commitment, and make them stay.","breadcrumb":{"@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#primaryimage","url":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Waving-green.jpg","contentUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/03\/MBD-Spark-Header-Waving-green.jpg","width":2000,"height":1125},{"@type":"BreadcrumbList","@id":"https:\/\/jochemkoole.nl\/en\/blog\/dont-lose-your-mbd-team-members\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jochemkoole.nl\/en\/"},{"@type":"ListItem","position":2,"name":"How not to lose your best MBD professionals"}]},{"@type":"WebSite","@id":"https:\/\/jochemkoole.nl\/#website","url":"https:\/\/jochemkoole.nl\/","name":"JochemKoole.nl","description":"Professional Services Marketing","publisher":{"@id":"https:\/\/jochemkoole.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jochemkoole.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jochemkoole.nl\/#organization","name":"JochemKoole.nl","url":"https:\/\/jochemkoole.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jochemkoole.nl\/#\/schema\/logo\/image\/","url":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/Jochem-Koole-Professional-Services-Marketing.webp","contentUrl":"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2023\/12\/Jochem-Koole-Professional-Services-Marketing.webp","width":1500,"height":1500,"caption":"JochemKoole.nl"},"image":{"@id":"https:\/\/jochemkoole.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/jochemkoole","https:\/\/www.linkedin.com\/in\/jochemkoole\/","https:\/\/www.youtube.com\/user\/jochemkoole"]},{"@type":"Person","@id":"https:\/\/jochemkoole.nl\/#\/schema\/person\/0c0e92b257bc2a7c7ff1cac4e2ff62bd","name":"Jochem Koole","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f0b848a662b9874b4f40fc481158e1106fad99cbe8179c9bcbe3318f893cdb20?s=96&d=mm&r=g","caption":"Jochem Koole"}}]}},"_links":{"self":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts\/15428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/comments?post=15428"}],"version-history":[{"count":2,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts\/15428\/revisions"}],"predecessor-version":[{"id":16437,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/posts\/15428\/revisions\/16437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/media\/16403"}],"wp:attachment":[{"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/media?parent=15428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/categories?post=15428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jochemkoole.nl\/en\/wp-json\/wp\/v2\/tags?post=15428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}