Are you denying the market the possibility to recognize you as a credible expert?<\/p>\n\n\n\n
Over the past 13+ years, I worked with a lot of subject matter experts. Many of them were not that impressed with the work they do ever day. And because of that, they often shied away from showcasing their credentials.<\/p>\n\n\n\n
This is not an issue, when your swamped with work. Your clients know you’re credible and trust that you will help them overcome their challenges.<\/p>\n\n\n\n
It is<\/em> an issue, however, when you’re trying to enter a new market, aiming to bring a different kind of service to market, or looking to strengthen your reputation on a specific topic.<\/p>\n\n\n\n Here’s a quick exercise to fix your credentials on LinkedIn.<\/p>\n\n\n\n Step 1 – Find a colleague. Preferably one that doesn’t know you very well.<\/p>\n\n\n\n Step 2 – Give them the URL to your LinkedIn profile.<\/p>\n\n\n\n Step 3 – Ask them to visit your profile and write down the credentials displayed on your profile.<\/p>\n\n\n\n There are 3 categories of credentials that can be found on a LinkedIn profile:<\/p>\n\n\n\n Step 4 – Check what your colleague wrote down to see what’s missing.<\/p>\n\n\n\n Step 5 – Improve your profile.<\/p>\n\n\n\n Step 6 – Return the favor!<\/p>\n\n\n\n Don’t be too modest about the work you do and the things you’ve achieved. Don’t deny the market the possibility to recognize you as a credible expert.<\/p>\n\n\n\n Hope this helps!<\/p>\n\n\n\n This Spark was published as Nudge #034<\/strong> on October 15, 2024.<\/p>\n\n\n\n\n
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