{"id":16767,"date":"2025-08-21T07:00:00","date_gmt":"2025-08-21T05:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=16767"},"modified":"2025-08-20T12:00:52","modified_gmt":"2025-08-20T10:00:52","slug":"why-ai-will-not-take-your-job","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/why-ai-will-not-take-your-job\/","title":{"rendered":"AI will not take your job in professional services"},"content":{"rendered":"\n<p>When you&#8217;re in professional services, chances of AI taking your job are very slim.<\/p>\n\n\n\n<p>That&#8217;s because of your firm&#8217;s business model. Which is conveniently ignored by doomsday prophets every time they predict the death of professional services firms.<\/p>\n\n\n\n<p>As you know, the value chain of a professional services firm looks different from&nbsp;<a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Value_chain\" rel=\"noreferrer noopener\">Michael Porter\u2019s traditional value chain<\/a>.<\/p>\n\n\n\n<p>In accounting, consulting, engineering, HR, and law firms there are no raw materials that are turned into tangible products to market or sell.<\/p>\n\n\n\n<p>Instead, your firm offers services. You help your clients overcome challenges through knowledge, data, and tools &amp; methodologies.<\/p>\n\n\n\n<p>Most likely, AI can help you boost your knowledge on global trends and industry specific events.&nbsp;It may support you in making sense of (unstructured) client-specific data.&nbsp;And it can probably increase the development speed of tools &amp; methodologies.&nbsp;<\/p>\n\n\n\n<p>But then, there&#8217;s this other primary business activity in professional services firms: cultivating relationships &amp; trust with key clients in the market.<\/p>\n\n\n\n<p>Which hinges on something that can never be fully automated:&nbsp;<strong>actual human connections<\/strong>.<\/p>\n\n\n\n<p>Of course, you can automate bits and pieces of building relationships:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technology can help you better understand the market&#8217;s needs.<\/li>\n\n\n\n<li>It can support you in creating compelling content to build authority.<\/li>\n\n\n\n<li>It can even reach out to prospects on your behalf.<\/li>\n<\/ul>\n\n\n\n<p>A machine however, can never fully replace a human being seeking an actual connection with another human being.<\/p>\n\n\n\n<p>We humans are social creatures by nature. That&#8217;s why we&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do our very best to understand other people&#8217;s perspectives and feelings &#8211; Empathy.<\/li>\n\n\n\n<li>Present ourselves in a way others can relate to &#8211; Authenticity.<\/li>\n\n\n\n<li>Appreciate people we share beliefs, a purpose, and goals with &#8211; Shared values.<\/li>\n\n\n\n<li>Feel good about ourselves when we&#8217;re able to help others &#8211; Support.<\/li>\n<\/ul>\n\n\n\n<p>All of these things AI can not do.<\/p>\n\n\n\n<p>So, AI will not take your job.\u00a0It will change your job. Also, because it&#8217;s changing the jobs of others.<\/p>\n\n\n\n<p>Let me know what you think!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Thank you for reading <strong>MBD Spark #89<\/strong> (formerly The Nudge &amp; MBD Boost), sent on August 21, 2025.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-popup-3bfa0653\" class=\"wp-block-themeisle-blocks-popup is-front with-outside-button has-light-bg\" data-open=\"onLoad\" data-dismiss=\"\" data-time=\"45\" data-anchor=\"\" data-offset=\"\" data-outside=\"true\" data-anchorclose=\"\"><div class=\"otter-popup__modal_wrap\"><div role=\"presentation\" class=\"otter-popup__modal_wrap_overlay\"><\/div><div class=\"otter-popup__modal_content\"><div class=\"otter-popup__modal_header\"><button type=\"button\" class=\"components-button has-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\" aria-hidden=\"true\"><path d=\"M12 13.06l3.712 3.713 1.061-1.06L13.061 12l3.712-3.712-1.06-1.06L12 10.938 8.288 7.227l-1.061 1.06L10.939 12l-3.712 3.712 1.06 1.061L12 13.061z\"><\/path><\/svg><\/button><\/div><div class=\"otter-popup__modal_body\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-c0cfb662\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-c0cfb662\">Are you an MBD Spark subscriber?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp\" alt=\"\" class=\"wp-image-16255\" style=\"width:300px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Bi-weekly tips &amp; 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That&#8217;s because of your firm&#8217;s business model. Which is conveniently ignored by doomsday prophets every time they predict the death of professional services firms. As you know, the value chain of a professional services firm looks different from&nbsp;Michael Porter\u2019s traditional value [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-16767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mbd-spark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI will not take your job in professional services | JochemKoole.nl<\/title>\n<meta name=\"description\" content=\"AI will not take your job in professional services, because of your business model and the key activity of building relationships and trust.\" \/>\n<meta name=\"robots\" content=\"index, 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