{"id":17376,"date":"2025-10-02T07:00:00","date_gmt":"2025-10-02T05:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=17376"},"modified":"2025-10-01T16:15:54","modified_gmt":"2025-10-01T14:15:54","slug":"invest-in-growth-now","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/invest-in-growth-now\/","title":{"rendered":"Should you invest in growth now?"},"content":{"rendered":"\n

What do you think? Should your organization invest in growth at this point in time?<\/p>\n\n\n\n

I think they should, but you may disagree…<\/p>\n\n\n\n

You may be too busy – getting all of the current work done. You may still be able to bill sufficient hours to meet your targets. You may feel your work is so unique, your clients will still pay for your services 5 years from now.<\/p>\n\n\n\n

I understand.<\/p>\n\n\n\n

However, you don’t want to be so caught up in day-to-day pressures that you’re unprepared for a tectonic shift in your industry.<\/p>\n\n\n\n

The changes and developments that are currently going on in the world (and thus the economy and your industry) are massive – transformative even.<\/p>\n\n\n\n

For professional services firms, they will create a new level playing field. One with unexpected and unforeseen competitors.<\/p>\n\n\n\n

So, let me break down the growth investment question into 5 statements:<\/p>\n\n\n\n

    \n
  1. We are generating sufficient revenue.<\/li>\n\n\n\n
  2. We are able to generate sufficient revenue in the coming 5 years.<\/li>\n\n\n\n
  3. We are able to attract sufficient talent to keep generating revenue.<\/li>\n\n\n\n
  4. Our revenue is generated for at least 80% through work we want to do.<\/li>\n\n\n\n
  5. Our revenue is generated for at least 80% through clients we want to work for.<\/li>\n<\/ol>\n\n\n\n

    Now, for each question indicate on a scale of 1 to 5 the extend to which you agree. 5 being ‘I fully agree’ and 1 being ‘I fully disagree’.<\/p>\n\n\n\n

    Got a 25 out of 25 score? Awesome! No need for you to actively work on growth for your organization at this point in time.<\/p>\n\n\n\n

    Got less than 25 points? It may be a good idea to have a good look at your growth strategy<\/strong> and growth plan<\/strong> for the coming years.<\/p>\n\n\n\n

    If you like, you can take a\u00a0Two Minute Growth Check<\/a>\u00a0that I’ve developed especially for this purpose.<\/p>\n\n\n\n

    You can perform this self-assessment without leaving any credentials.<\/p>\n\n\n\n

    After taking the test, you’ll know if your organization needs to invest in growth now, if you need to adjust your growth strategy, and if you need to improve your growth plan.<\/p>\n\n\n\n

    Hope this helps!<\/p>\n\n\n\n

    \n\n\n\n

    Thank you for reading MBD Spark #92<\/strong>, sent on October 2, 2025.<\/p>\n\n\n\n

    <\/div>