{"id":18290,"date":"2026-01-08T07:00:00","date_gmt":"2026-01-08T06:00:00","guid":{"rendered":"https:\/\/jochemkoole.nl\/?p=18290"},"modified":"2026-01-07T13:56:14","modified_gmt":"2026-01-07T12:56:14","slug":"refound-business-redesign-operating-model","status":"publish","type":"post","link":"https:\/\/jochemkoole.nl\/en\/blog\/refound-business-redesign-operating-model\/","title":{"rendered":"Are we at the end of an era?"},"content":{"rendered":"\n<p>It all feels a bit shaky, doesn&#8217;t it?<\/p>\n\n\n\n<p>Our society, our economy, your business.<\/p>\n\n\n\n<p>Technological, ecological, (geo)political, and societal developments are reshaping the world around us &#8211; just like they always have of course&#8230;<\/p>\n\n\n\n<p>Nevertheless, I sometimes feel that we&#8217;re currently at the end of an era.<\/p>\n\n\n\n<p>Old certainties are no longer valid. Gears are shifting. Nobody knows what exactly will happen next.<\/p>\n\n\n\n<p>For businesses, I saw this reflected in two separate articles that were published in November 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yale published\u00a0<a href=\"https:\/\/som.yale.edu\/faculty-research\/faculty-directory\/jon-iwata\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Iwata<\/a>&#8216;s thought leadership piece\u00a0<a href=\"https:\/\/som.yale.edu\/centers\/program-stakeholder-innovation-and-management\/research\/research-papers\/when-companies-forget-who-they-are-work-refounding\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;When companies forget who they are&#8217;<\/a>\u00a0on the work of\u00a0<strong>refounding<\/strong>.<br><\/li>\n\n\n\n<li>McKinsey published\u00a0<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-an-operating-model\" target=\"_blank\" rel=\"noreferrer noopener\">an explainer on operating models<\/a>\u00a0of which a large section is dedicated to\u00a0<strong>redesigning<\/strong>\u00a0operating models.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Both articles stress the importance for businesses&#8230;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>To understand their reason for being (or\u00a0<strong>purpose<\/strong>), enduring fundamental\u00a0<strong>needs<\/strong>\u00a0they can fulfill, and the distinct way they create and deliver\u00a0<strong>value<\/strong>.<br><\/li>\n\n\n\n<li>To act upon these foundational insights. Turn them into a clear strategy, a concrete plan, and actual results.<\/li>\n<\/ol>\n\n\n\n<p>If you&#8217;re asking&nbsp;<em>&#8220;What does all of this have to do with marketing &amp; business development?&#8221;<\/em>, I don&#8217;t blame you.<\/p>\n\n\n\n<p>It does mean, however, that you&#8217;ve been trapped in&nbsp;<a target=\"_blank\" href=\"https:\/\/jochemkoole.nl\/en\/blog\/stuck-in-the-operational-mbd-hamster-wheel\/\" rel=\"noreferrer noopener\">the operational hamster wheel<\/a>. Probably for a long time.<\/p>\n\n\n\n<p>In order to (re)build a brand, you need to understand your reason for being. It&#8217;s an essential core element of brand strategy. Just like your brand story and brand values.<\/p>\n\n\n\n<p>In order to (re)activate sales, you need to understand what fundamental needs your business fulfills, how value is created, for whom, and how its delivered.<\/p>\n\n\n\n<p>In order to achieve any results, you need to determine which processes should be set up, who will take responsibility for which tasks, what tools will support them, and what monetary investment will be required.<\/p>\n\n\n\n<p>If you don&#8217;t, there is not a single way your brand building or sales activation efforts can be even remotely successful.<\/p>\n\n\n\n<p>The only way you can turn ambitions into results, is by making clear strategic choices, deciding on the right tactical approach, and then execute like you&#8217;ve never executed before.<\/p>\n\n\n\n<p>Let me know what you think!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Thank you for reading <strong>MBD Spark #99<\/strong>, sent on January 8, 2026.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-popup-3bfa0653\" class=\"wp-block-themeisle-blocks-popup is-front with-outside-button has-light-bg\" data-open=\"onLoad\" data-dismiss=\"\" data-time=\"45\" data-anchor=\"\" data-offset=\"\" data-outside=\"true\" data-anchorclose=\"\"><div class=\"otter-popup__modal_wrap\"><div role=\"presentation\" class=\"otter-popup__modal_wrap_overlay\"><\/div><div class=\"otter-popup__modal_content\"><div class=\"otter-popup__modal_header\"><button type=\"button\" class=\"components-button has-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\" aria-hidden=\"true\"><path d=\"M12 13.06l3.712 3.713 1.061-1.06L13.061 12l3.712-3.712-1.06-1.06L12 10.938 8.288 7.227l-1.061 1.06L10.939 12l-3.712 3.712 1.06 1.061L12 13.061z\"><\/path><\/svg><\/button><\/div><div class=\"otter-popup__modal_body\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-c0cfb662\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-c0cfb662\">Are you an MBD Spark subscriber?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp\" alt=\"\" class=\"wp-image-16255\" style=\"width:300px\" srcset=\"https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2.webp 1500w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-300x300.webp 300w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-1024x1024.webp 1024w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-150x150.webp 150w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-768x768.webp 768w, https:\/\/jochemkoole.nl\/wp-content\/uploads\/2025\/04\/JK-cartoon-wave-thumb-2-85x85.webp 85w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Bi-weekly tips &amp; thoughts on marketing &amp; business development.<br>For everyone involved or interested in bringing professional services to market.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Subscribe today!<\/strong><\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_33 ffs_default_wrap'><form data-form_id=\"33\" id=\"fluentform_33\" class=\"frm-fluent-form fluent_form_33 ff-el-form-top ff_form_instance_33_1 ff-form-loading ff_has_v3_recptcha ffs_default\" data-form_instance=\"ff_form_instance_33_1\" method=\"POST\" data-recptcha_key=\"6Ldgl8AqAAAAAJvrvXU2S1cvqVeXC38r7BBUdLcd\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">MBD Spark | Sign up form (EN)<\/legend>        <div\n                style=\"display: none!important; 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Our society, our economy, your business. Technological, ecological, (geo)political, and societal developments are reshaping the world around us &#8211; just like they always have of course&#8230; Nevertheless, I sometimes feel that we&#8217;re currently at the end of an era. Old certainties are no longer valid. Gears are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-18290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mbd-spark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are we at the end of an era? | JochemKoole.nl<\/title>\n<meta name=\"description\" content=\"The world, economy, and business are changing. 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