A gift that keeps on giving

The end of the year is approaching rapidly. Let’s talk about gifts.

When we signed the papers for our new home in The Hague five years ago, there were no flowers. Instead, the notary gifted us a tape measure.

Really smart marketing!

• We didn’t expect a tape measure, so the notary genuinely surprised us.
• When you buy a house, there are things to measure. So, a tape measure actually comes in handy.
• And finally, a good quality tape measure can and will be used for years on end.

Our notary was way ahead of Giftology founder John Ruhlin and professor Dorie Clark, who wrote an interesting HBR article on gifting the right corporate gifts one year ago.

5 practical tips:

1. Expensive doesn’t equal enjoyment – Although most people don’t mind getting expensive things, it doesn’t mean they’ll enjoy these gifts more.
2. Practical and useful – Instead, it’s better to get them something they will actually use. Preferably on many occasions during the year.
3. No advertizing – A sweater could be such a gift. However, a sweater with your logo on it, is more beneficial to you than to it’s recipient. Better put the clients name on it instead.
4. Individualize if you can – If you know your client well enough, get them something specific. Something related to where they are (from), what they like to do, or what matters most to them.
5. Give it now – Don’t wait for the holidays. You’ll be competing with lots of other givers.

“Give your clients something that makes them feel seen and appreciated,” Ruhlin and Clark say. Solid advice, if you’re looking to strengthen client relationships through a gift.

Hope this helps!

Thank you for reading MBD Boost #022, sent to marketers and business developers on November 5, 2024.