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There is no cutting corners

This happens quite often in professional service firms… A partner, director or VP shows up at your desk: “Here’s an…

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Five questions you need to answer for yourself

The previous Nudge was all about getting the recognition you deserve, through a 3 step content process. Now, before starting on…

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Which desires do you fulfill?

It doesn’t matter whether you’re in B2C or B2B. When you’re in marketing, you’re in the business of getting people‘s attention.…

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It’s a 3 step process

Pardon my French, but you are the shit. You’re a skilled and knowledgable subject matter expert. You’ve been at it for…

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You may have skipped a step

Don’t you hate it!? You’ve been working on this marketing project for a while now, and it seems you’re stuck.…

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Embrace your quirks

Being a little weird can be of great help when marketing your services. If you don’t know who Scott Galloway…

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Your most important responsibility

Saying ‘No!’. That’s your most important responsibility, when you’re accountable for the marketing and business development efforts of your organization.…

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Mind the gap

We live in a delayed-return environment. Which means – and this is the hard part – we need to be…

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Don’t worry about instant feedback

It’s almost impossible. To post something on LinkedIn and just get back to work. Instead, you’re anxiously awaiting that first…

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Cialdini & the buyer journey

As a subject matter expert, you may have heard of the American psychologist Cialdini. Marketers and politicians love the man.…

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Keep looking forward!

When marketing your services, being nostalgic doesn’t help. Instead of yearning for the past, you’ll need to look forward. Provide…

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Make important things urgent

“Did you finish that thing you said you would?” “Sorry, I didn’t get around to it…” This happens a lot.…

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Why marketing services is different

As a subject matter expert you may not realize how different marketing services is from say… marketing an electric car.…

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Control & convenience

Essentially, people are always looking for the same 2 things: control & convenience. Yes, that includes the people you’re trying…

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Listening, an underestimated tactic

LinkedIn is the platform where people come to brag. Right!? In the most humblest of ways of course. We’re all…

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