Updates

Create a marketing message house

Do you know what to say when you run into a decision maker at an ideal client? Picture this… You’re…

Short lists & wish lists

I totally get it: the urge to do something – driven by the desire to see results. “We need new clients. Let’s…

How to be more creative

Everything has already been done before, right!? It’s no longer possible to be creative. And stand out with a unique…

When the “more business” angle doesn’t work

In professional services firms, successful marketing and business development requires marketers, business developers, and subject matter experts to work together. As a…

7 ways you can cultivate relationships

Good news for busy subject matter experts! You can actually contribute to your organization’s marketing and business development goals while working on…

Take a step back – Validate your market

In professional services firms, it’s not uncommon for new services to pop up over night. Your subject matter experts spot…

Scoping meetings to make them more effective

Okay, this is not a marketing or business development tip per se. However, I think it’s really useful. As it…

Stop directing people to your website

I know, it sounds counterintuitive. As a marketer, you want people to click that link in your social media post,…

4 sources of inspiration for client-centric content

As a subject matter expert, you know you need content. Right!? To create awareness in the market for today’s and tomorrow’s challenges.…

Use AI to create an avatar for your business

See the guy in the suit? He looks like me, right!? Here’s how I created him in 4 simple steps*:…

Golden rules for cringe-free personal branding

Cringe! That was the feeling I gave a group of 20-something-year-old trainees at a top-tier consulting firm, when I spoke…

Change what people know, feel, and do

The goal of your marketing and business development efforts? To change what (potential) clients know, feel, and do. “Wait. What? I thought…

Avoid these 4 things in professional services marketing

As a subject matter expert, you may not like the idea of having to ‘do your own marketing’. I get…

What to spend the 10% on?

10% of your business’s turnover; that’s a pretty decent marketing budget. Many marketers agree with professor Mark Ritson on this. But, what…

Picking the right ideas

Coming up with marketing & business development ideas is easy. Right!? I mean, there are so many things you can…

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