Embrace your quirks
Being a little weird can be of great help when marketing your services. If you don’t know who Scott Galloway…
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Being a little weird can be of great help when marketing your services. If you don’t know who Scott Galloway…
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Saying ‘No!’. That’s your most important responsibility, when you’re accountable for the marketing and business development efforts of your organization.…
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We live in a delayed-return environment. Which means – and this is the hard part – we need to be…
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It’s almost impossible. To post something on LinkedIn and just get back to work. Instead, you’re anxiously awaiting that first…
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As a subject matter expert, you may have heard of the American psychologist Cialdini. Marketers and politicians love the man.…
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When marketing your services, being nostalgic doesn’t help. Instead of yearning for the past, you’ll need to look forward. Provide…
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“Did you finish that thing you said you would?” “Sorry, I didn’t get around to it…” This happens a lot.…
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As a subject matter expert you may not realize how different marketing services is from say… marketing an electric car.…
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Essentially, people are always looking for the same 2 things: control & convenience. Yes, that includes the people you’re trying…
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LinkedIn is the platform where people come to brag. Right!? In the most humblest of ways of course. We’re all…
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Facts and figures alone won’t cut it. You also need compelling stories… I had never been to Texas before. Yet…
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Good news! You don’t have to be a marketer to market your services. You can be a teacher instead. You…
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Life is easier, once you uncover your core values. When marketing your services, it is very important that clients understand…
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Unless you want more of the same, you’ll need focus on the day after tomorrow. When you’re a subject matter…
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Contrary to what you may think, fear is not a great motivator. As a subject matter expert, you see all the things…
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