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As a strategic adviser, I help knowledge-heavy B2B organizations to realize growth. My clients are mainly professional service firms and other commercial B2B organizations.


EY – 2017 until now

At EY we started implementing People Centered Growth in a pilot project. During a few months, we intensively supported a small group of front runners. These 20 EY professionals managed to book amazing results. Not only did they increase their own visibility and reach, they also realized commercial results: leads and hires.

This success increased the enthusiasm for a People Centered Growthapproach. Even at board level. The pilot project merged with what EY calls the figureheads program, in which over 80 EY professionals take part.

Next to that, Wietske van Ierssel provides regular LinkedIn workshops out of Connected for various departments within the EY organization.

Berenschot – 2015 until now

In 2015/2016, I worked on the development of a new online strategy for Berenschot. External adviser Roeland Stekelenburg and I supported the marketing & communication team in the practical execution of this strategy and the roll out of a People Centered Growth approach.

Later, the project was followed by a program in which we increased the marketing & selling skills of Berenschot consultants.

Out of Connected, Wietske van Ierssel provides regular LinkedIn workshops for new Berenschot employees.


Loyens & Loeff

Loyens & Loeff – 2013 until 2020

In the 2013/2015 period, I helped Loyens & Loeff roll out a People Centered Growth approach. In June 2015, this project landed us a nomination in the Best Change Management Programme category for the Business Leadership Awards by The Lawyer.

In 2016, I worked on the development of the corporate website and online marketing and sales analytics.

‘Online ambassadorship’ – for which we laid the foundation in 2013/2015 – is currently widely supported within Loyens & Loeff. It has also become a recurring part of the monthly introduction program for new employees. Out of ConnectedWietske van Ierssel provides these sessions.

Other clients


  • CINOP Advies – 2015 until 2017
  • Online marketing advice, online marketing reporting, practical social business workshops
  • CSU – 2016 until 2017
  • Online marketing & communication strategy, practical LinkedIn workshops together with Wietske van Ierssel, online marketing reporting
  • Grant Thornton – 2013
  • Social business blue print, kick off with (potential) Champions
  • Heembouw – 2015 until 2020
  • Online marketing advice, online marketing reporting, People Centered Growth program, practical social business workshops
  • INSEAD Alumni Association NL – 2014
  • Social business action plan, practical social business workshop
  • Intertrust Group – 2016
  • Online marketing & communication strategy
  • NS Stations – 2019
  • Practical LinkedIn workshops together with Wietske van Ierssel
  • Ortec Finance – 2016 & 2017
  • Social business support, social business workshops
  • Q-railing – 2015 & 2017
  • Advice on the use of LinkedIn for marketing & recruitment objectives, social business workshops
  • Railpro – 2016 until 2020
  • Online marketing & communication strategy, social business support, various social business workshops

Furthermore, I had the pleasure to provide (strategic) sessions and workshops for…

Gilde Opleidingen
HAS Hogeschool
Hertoghs Advocaten
Houthoff Buruma
MBO Raad
Microsoft Nederland
Nederlandse Beroepsorganisatie van Accountants
NHL Hogeschool
ROC van Twente
Siemens Healthineers
Universiteit van Amsterdam