As a strategic marcom adviser, I mainly work with professional service firms and other commercial B2B organizations.
EY – 2017 until 2022
In 2022, Stéphan Lam and I finished version 3.0 of the figureheads program at EY. In 2021, EY opted for the People Centered Growth thought leadership approach to support their figureheads in developing and conveying a clear, distinct vision.
In 2017/2018, I already had the pleasure to advise and support EY in a pilot project. During a few months, we intensively worked with a small group of front runners. These 20 EY professionals managed to book amazing results. Not only did they increase their own visibility and reach, they also realized commercial results: leads and hires.
This success increased the enthusiasm for positioning and presenting professionals. In 2018/2019, the pilot was integrated into the current figureheads program. This allowed for more subject matter experts to participate and an even bigger impact.
Berenschot – 2015 until 2021
In 2015/2016, I worked on the development of a new online strategy for Berenschot – together with external adviser Roeland Stekelenburg. We supported the marketing & communication team in the practical execution of this strategy.
Later, the project was followed by a program in which we increased the marketing & selling skills of Berenschot consultants.
Loyens & Loeff – 2013 until 2020
In the 2013/2015 period, I worked on a project for Loyens & Loeff teaching employees how to become an online ambassador. In June 2015, this project landed us a nomination in the Best Change Management Programme category for the Business Leadership Awards by The Lawyer.
In 2016, I worked on the development of the corporate website and online marketing and sales analytics.
‘Online ambassadorship’ – for which we laid the foundation in 2013/2015 – is currently widely supported within Loyens & Loeff. It has also become a recurring part of the monthly introduction program for new employees.
- CINOP Advies – 2015 until 2017
- Online marketing advice, online marketing reporting, practical social business workshops
- CSU – 2016 until 2017
- Online marketing & communications strategy, practical LinkedIn workshops together with Wietske van Ierssel, online marketing reporting
- Grant Thornton – 2013
- Social business blue print, kick off with (potential) front runners
- Heembouw – 2015 until 2020
- Online marketing advice, online marketing reporting, social business program, practical social business workshops
- INSEAD Alumni Association NL – 2014
- Social business plan, practical social business workshop
- Intertrust Group – 2016
- Online marketing & communications strategy
- NS Stations – 2019
- Practical LinkedIn workshops together with Wietske van Ierssel
- Ortec Finance – 2016 & 2017
- Social business support, social business workshops
- Q-railing – 2015 & 2017
- Advice on the use of LinkedIn for marketing & recruitment purposes, social business workshops
- Railpro – 2016 t/m 2020
- Online marketing & communications strategy, social business ondersteuning, diverse social business workshops
Next to that, I had the pleasure to do (strategic) sessions and workshops for…
Nederlandse Beroepsorganisatie van Accountants
ROC van Twente
Universiteit van Amsterdam