As a strategic marcom adviser, I mainly work with professional service firms and other commercial B2B organizations.


EY – 2017 until 2022

In 2022, Stéphan Lam and I finished version 3.0 of the figureheads program at EY. In 2021, EY opted for the People Centered Growth thought leadership approach to support their figureheads in developing and conveying a clear, distinct vision.

In 2017/2018, I already had the pleasure to advise and support EY in a pilot project. During a few months, we intensively worked with a small group of front runners. These 20 EY professionals managed to book amazing results. Not only did they increase their own visibility and reach, they also realized commercial results: leads and hires.

This success increased the enthusiasm for positioning and presenting professionals. In 2018/2019, the pilot was integrated into the current figureheads program. This allowed for more subject matter experts to participate and an even bigger impact.

Berenschot – 2015 until 2021

In 2015/2016, I worked on the development of a new online strategy for Berenschot – together with external adviser Roeland Stekelenburg. We supported the marketing & communication team in the practical execution of this strategy.

Later, the project was followed by a program in which we increased the marketing & selling skills of Berenschot consultants.

Loyens & Loeff

Loyens & Loeff – 2013 until 2020

In the 2013/2015 period, I worked on a project for Loyens & Loeff teaching employees how to become an online ambassador. In June 2015, this project landed us a nomination in the Best Change Management Programme category for the Business Leadership Awards by The Lawyer.

In 2016, I worked on the development of the corporate website and online marketing and sales analytics.

‘Online ambassadorship’ – for which we laid the foundation in 2013/2015 – is currently widely supported within Loyens & Loeff. It has also become a recurring part of the monthly introduction program for new employees.

Other clients

  • CINOP Advies – 2015 until 2017
  • Online marketing advice, online marketing reporting, practical social business workshops
  • CSU – 2016 until 2017
  • Online marketing & communications strategy, practical LinkedIn workshops together with Wietske van Ierssel, online marketing reporting
  • Grant Thornton – 2013
  • Social business blue print, kick off with (potential) front runners
  • Heembouw – 2015 until 2020
  • Online marketing advice, online marketing reporting, social business program, practical social business workshops
  • INSEAD Alumni Association NL – 2014
  • Social business plan, practical social business workshop
  • Intertrust Group – 2016
  • Online marketing & communications strategy
  • NS Stations – 2019
  • Practical LinkedIn workshops together with Wietske van Ierssel
  • Ortec Finance – 2016 & 2017
  • Social business support, social business workshops
  • Q-railing – 2015 & 2017
  • Advice on the use of LinkedIn for marketing & recruitment purposes, social business workshops
  • Railpro – 2016 t/m 2020
  • Online marketing & communications strategy, social business ondersteuning, diverse social business workshops

Next to that, I had the pleasure to do (strategic) sessions and workshops for…

Gilde Opleidingen
HAS Hogeschool
Hertoghs Advocaten
Houthoff Buruma
MBO Raad
Microsoft Nederland
Nederlandse Beroepsorganisatie van Accountants
NHL Hogeschool
ROC van Twente
Siemens Healthineers
Universiteit van Amsterdam