Increase your impact!
In these turbulent times, it is extremely important that you as a leader or organization show what you stand for and who you are there for.
Whether you want to bring in new clients, get awarded other assignments, attract the right talent or maintain current employees.
As a strategic marcom adviser, I help leaders and organizations to make important decisions.
To strengthen their online visibility on strategic topics. To set their target group in motion. And, to realize change.
Previously, I had the pleasure to work for organizations like…
An overview of all my clients and the work I was able to do for them, can be found here.
Why I do what I do
Since 2011, I have been working with leaders and organizations on their online positioning and presentation. Which I love to do!
My clients are critical specialists; people who are very good at something. They fascinate me. Especially, because they are so passionate about their profession.
It pains me, that their passionate stories are hardly ever told (properly). Particularly, because I know that with these stories specialists are able to set others in motion.
That’s why I do what I do.
As a critical specialist (because of course I am one too), I help critical specialists to tell their stories. Stories that touch their target group, set people in motion and help realize change.
Featured articles (in Dutch)
Leiders die verhalen vertellen
Thought leaders zijn verhalenvertellers. Leiders die hun doelgroep – op een gepassioneerde manier – richting geven en in beweging brengen. Om zo een verandering te realiseren.
Lees meerKennisleider, word persoonlijk
Wil je als kennisleider vertrouwen opbouwen, dan heb je aan kennis alleen niet genoeg. Je zult mensen ook op hun gemak moeten stellen, zodat ze hun echte uitdagingen aan je voor durven te leggen.
Lees meerJij bent al iemand
Online ambassadeurschap betekent niet dat jij je medewerkers kan gebruiken als lege hulzen, waar je maar in kunt stoppen wat je wilt. Je zult je medewerkers vooral de ruimte moeten geven om zichzelf te zijn.
Lees meerPraatjesmakers
Mensen overtuigen doe je niet met feiten en cijfers, maar met verhalen. Onze hersenen reageren namelijk ontzettend goed op verhalen en de emoties die deze oproepen.
Lees meer