Driving growth & positioning
As a strategic marketing & business development adviser, I help professional services firms overcome their growth and positioning challenges.
In the past 13+ years, I’ve worked for Big4 accounting firms, international law firms, top-tier consulting firms, and renowned engineering firms.
I help knowledge-heavy B2B organizations by…
- Structuring business challenges related to growth and positioning
- Translating these challenges into a concrete, results-oriented approach
- Designing and implementing scalable processes
- Ensuring a smooth execution of projects
- Keeping stakeholders informed and engaged
- Acting as a sparring partner for executives, directors, partners, and department heads
Curious about the possibilities for your organization?
Previously, I’ve had the pleasure to work for professional services firms like…
An overview of clients and assignments, can be found here.
My solutions for your challenges
Are you facing a growth or positioning challenge?
Are you setting up a new business line? Bringing a new solution to market? Or finally focusing on the clients that award you the most prestigious and profitable assignments?
I’m happy to help you with the following solutions:
Strategy development
Strategy execution
Positioning experts
About Jochem
For more than 13 years, I’ve been working for professional services firms.
I love doing this. Especially, because these are ‘people-driven businesses’.
Organizations that are filled with subject matter experts, who are really good at what they do and teach me a lot about their industry.
In turn, I enjoy teaching them about marketing and business development.
Which, for professional services firms, is mainly about strengthening relationships and trust with key people at the organizations you’d like to do business with.
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You may have skipped a step
In order to reach your marketing objectives, you probably want people within your organization to change their behavior. So, in essence, you’re managing organizational change.
Control & convenience
Essentially, people are always looking for the same 2 things: control & convenience. That includes the people you’re trying to interest in your services.
Trends vs. hypes
Hypes are cool. They are new. Exciting even. Trends are totally different. They are boring. And seemingly repetitve. However, I do believe there’s a connection between the two.
Facts and figures alone won’t cut it
When marketing your services, facts and figures alone won’t cut it. You also need compelling stories to change what people know, what they feel and what they do.