Marketing; from strategy to execution
I help you, as a professional service firm, optimize your marketing & business development efforts. And achieve the results that match your organization’s ambition.
Together we remove the hiccups from your marketing. We ensure there’s a robust marketing strategy, scrutinize your tactics, and optimize your execution.
Do you want to introduce a new service to the market or increase your market share? I’ll help develop and execute a go-to-market strategy.
Do you need support in making the right strategic and tactical decisions? I’ll help as an MBD sparring partner at the times you need one.
Do you want to involve the subject matter experts from your organization in your marketing and achieve growth together? I’ll help inspire them and set them in motion during a tailor-made inspiration or working session.
Previously, I had the pleasure to work for professional service firms like…
An overview of clients and assignments, can be found here.
About Jochem
I believe you can dramatically improve your marketing if you involve the subject matter experts from your organization.
As, for professional service firms, marketing is a shared responsibility. Of the marketing department and the subject matter experts from your organization, who hold the relationships with the market and the trust from their clients.
Give these experts the insights they need. And create an impact that matches your organization’s ambition.
If we do this together, I’ll give my 100%. For me a project is successful if we achieve actual, business results. If we are able to form connections and set people in motion.
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You may have skipped a step
In order to reach your marketing objectives, you probably want people within your organization to change their behavior. So, in essence, you’re managing organizational change.
Control & convenience
Essentially, people are always looking for the same 2 things: control & convenience.
Yes, that includes the people you’re trying to interest in your services.
Trends vs. hypes
Hypes are cool. They are new. Exciting even. Trends are totally different. They are boring. And seemingly repetitve.
However, I do believe there’s a connection between the two.
Facts and figures alone won’t cut it
When marketing your services, facts and figures alone won’t cut it. You also need compelling stories that let you get into their minds.
That’s how you change what people know, what they feel and what they do.
