Limited resources,
but a successful go-to-market
Positioning your organization in a competitive market, attracting ideal clients, and achieving sustainable growth. The challenges for marketers and business developers are significant.
As an MBD professional, you know you can only achieve these goals by successfully bringing your services to market. However, time and resources to accomplish this in a professional service firm are often limited.
With over 13 years of MBD experience in professional services and a deep understanding of the market, I can significantly lighten your workload.
Successfully bring your services to market
As a go-to-market specialist, I help professional service firms
successfully bring their services to market.
Go-to-market strategies; developed & executed
A ‘second opinion’ for your go-to-market plans
Sparring partner for marketers & business developers
Positioning your subject matter experts
Previously, I had the pleasure to work for professional service firms like…
An overview of clients and assignments, can be found here.
About Jochem
The past 13 years, I’ve worked for many professional service firms. Ranging from Big4 accounting firms to international law firms and top-tier consulting firms.
I’ve helped these firms improve the results of their go-to-market efforts by involving their subject matter experts.
A challenge I love to work on for 3 main reasons.
First of all, subject matter experts always impress me with their expertise and experience. I truly appreciate the way they work together to solve their clients’ imminent challenges.
Secondly, I enjoy demystifying marketing and business development for them. Making it easy to understand, actionable – maybe, even fun.
And finally, I’m all about creating a lasting impact. Developing new habits that help achieve actual business results and sustainable growth for the organization.
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You may have skipped a step
In order to reach your marketing objectives, you probably want people within your organization to change their behavior. So, in essence, you’re managing organizational change.
Control & convenience
Essentially, people are always looking for the same 2 things: control & convenience. That includes the people you’re trying to interest in your services.
Trends vs. hypes
Hypes are cool. They are new. Exciting even. Trends are totally different. They are boring. And seemingly repetitve. However, I do believe there’s a connection between the two.
Facts and figures alone won’t cut it
When marketing your services, facts and figures alone won’t cut it. You also need compelling stories to change what people know, what they feel and what they do.