Want to generate a full year of content ideas?
Build your prompt at JochemKoole.nl/CIPG and use OpenAI’s ChatGPT or Google’s Gemini to generate your ideas.
Content plays an essential role in marketing your services. As you can only attract your target group’s attention and generate interest for your services, if you offer them relevant information.
Your content’s form, shape and size don’t really matter. What matters is that your content is relevant to your target group. The people you’re trying to affect and set in motion.
I believe the content process consist of three consecutive phases:
- Ideation – The wild brain storm phase in which nothing is mandatory and everything is allowed.
- Creation – The focused ‘writing’ phase in which you organize your thoughts and develop a compelling story that has the ability to change what people know, feel, or do.
- Distribution – The enthusiastic publication phase in which you generate as much relevant views as possible for your content.
Now, don’t try to do all these 3 things at same time. After all, each of them requires a different mind set.
In the ideation phase everything is allowed, so why not experiment with AI?
I’ve learnt that you need to provide tools like ChatGPT and Gemini with a role, a specific action, some context and your expectation of the outcome.
In the case of content ideation:
- Role – I want you to act as a(n) … who is specialized in … and works at …
- Action – I want you to generate content ideas for the following channels: …
- Context – The target audience for this content are … and the goals are …
- Expectation – Please generate 3 ideas for each month. In the preferred format, aligned with the mentioned position, specialty and organization.
And these are exactly the instructions that my Content Ideation Prompt Generator will create for your favorite AI chatbot.
Hope this helps you generate some interesting ideas!
Thank you for reading Nudge #023, sent to busy subject matter experts on May 14, 2024.
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