In professional services firms, many marketing & business development professionals feel trapped in the operational hamster wheel.
They wish to contribute to the firm’s long-term strategy, but are absorbed in the day-to-day execution.
If this is true for you and your team as well, here’s a solution for you!
The Marketing Strategy Canvas ensures that – from now on – all operational request are grounded in a solid strategy and supported with clear tactics.
What people say about the canvas
“This is so helpful!”
Marketing Manager,
top-tier consulting firm
“This is great. The explanation makes perfect sense.”
MBD Manager,
local full-service law firm
“Super useful!”
Head of MBD,
international law firm
Link back operational requests to strategic questions
This happens a little too often, right!?
You’re at your desk, grinding away at the work in front of you. And then, *ping* another operational request in your inbox.
Or, even worse, someone at your desk, excited to launch a podcast / video series / webinar – yesterday!
You don’t want to be a buzzkill – or, are not in a position to be one.
But, more importantly, you don’t want to invest your (team’s) precious time and effort in another marketing one-off.
In that case, I’ve got something for you!
Use the Marketing Strategy Canvas to link back operational requests to foundational, strategic questions:
“What do you want to achieve?”
“Who do you want to set in motion?”
And “How do you want them to see you / your team / your solution?”
Get the Marketing Strategy Canvas
The Marketing Strategy Canvas ensures that – from now on – all operational request are grounded in a solid strategy and supported with clear tactics.
Turn your strategy into an actionable plan
Once the strategic questions are answered, you can move on to the tactical decisions.
In the tactical layer of the Marketing Strategy Canvas, your strategy becomes an actionable, results-oriented plan.
As you decide on everything you need to execute the strategy and actually achieve the results you’re after.
This involves decisions on budget, roles, responsibilities, tasks, processes, tools, KPIs to track, and channels to reach your target group(s).
It also marks the point in time where people who made the operational request, realize what’s actually behind their asking.
You are now bridging gaps between marketing & business development professionals on the one hand and subject matter experts on the other.
Get the Marketing Strategy Canvas
The Marketing Strategy Canvas ensures that – from now on – all operational request are grounded in a solid strategy and supported with clear tactics.
Onion-shaped on purpose
The Marketing Strategy Canvas is onion-shaped for a reason.
It visualizes how strategic choices, tactical decisions, and marcom actions are connected to one another.
Making it easy for people to understand that operational requests should always be grounded in a solid strategy and supported with clear tactics.