As a strategy & execution leader, I help knowledge-heavy B2B organizations that want to invest in positioning and growth, but don’t get around to it.
I guide organizations and teams from growth ambitions to a clear strategy, a concrete plan, and actual results.
Curious how I can help you and your organization?
Previously, I’ve had the pleasure to work for organizations like…
An overview of clients and assignments, can be found here.
Investing in positioning & growth
In the development of your organization or team, you sometimes reach a point where you really need to invest in positioning and growth.
When you want to increase client value for example. Conquer a new market. Expand your portfolio. Strengthen your reputation. Or attract and retain talent.
At these points in time, operational marketing & business development capacity alone won’t cut it.
What you need is an experienced, strategic MBD leader.
Someone who develops a clear strategy, turns it into a concrete plan, and helps you achieve actual results.
Strategy development & execution
As a strategy & execution leader, I guide you from growth ambitions to a clear strategy, concrete plan, and actual results.
First, I develop a clear positioning strategy for your organization or team and go-to-market strategy for your solutions.
Think: defining an attractive market positioning, setting measurable goals, developing ideal client profiles, and articulating clear key messages.
When a strategy is in place, we quickly move on to the execution of that strategy!
Think: implementing processes and tools, assigning tasks and responsibilities, leading and motivating team members, tracking progress and budget, and managing stakeholders.
Let’s uncover where your organization or team could benefit from most at this point in time.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this based on a down to earth marketing plan.
He speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Very inspiring, concrete, and useful. Jochem makes you think and puts you in action mode at the same time.”
Sales & Markets Leader, Big4 firm
A collaboration with Jochem Koole
When we collaborate, my promise to you is…
- A strategic plan that does not end up in a drawer, but that is actually executed.
- An effective and efficient way of working.
- A tangible contribution to the positioning and growth of your organization or team.
- Lots of inspiration and motivation for the people within your organization.
- A dedicated marketing & business development professional with over 14 years of experience in knowledge-heavy B2B organizations.
Let’s work together on positioning and growing your organisation!