Temporary strategy and execution power
for strong positioning and growth
Nobody wants lengthy strategic projects and thick reports that end up in a drawer.
Organizations want results.
A strong position in a relevant (talent) market. Ideal clients and top talent choosing your organization. Challenging and meaningful work for your employees. And a predictable stream of revenue.
To achieve these outcomes, operational marketing and business development capacity alone won’t cut it.
What you (temporarily) need is an experienced, strategic MBD leader. Someone who develops a clear strategy, turns it into a concrete plan, and helps you achieve actual results.
Curious what I can do for you and your organization?
Previously, I’ve had the pleasure to work for organizations like…
An overview of clients and assignments, can be found here.
As a strategy & execution leader, I guide knowledge-heavy B2B organizations from growth ambitions to a clear strategy, a concrete plan and actual results.

Go-to-market strategy in a day
Clarity and agreement on all elements required for a successful go-to-market, translated into a clear strategy that can be executed straight away.

A successful project start
Insights in the status quo of your marketing & business development apparatus, clarity on market opportunities, a clear direction, and the momentum you need.

Commercial synergy
Leads that convert faster, because marketers and business developers speak the same language and use the same tools.

Fractional CMO
Temporary management of your branding and/or marketing project’s development and execution. Until your organization is ready to take the helm again.

Strategy execution
Everything you need to turn your strategy into a reality. From marketing & business development experiments to project & stakeholder management.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert in B2B strategy and how to implement this in a down to earth way.
He speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Very inspiring, concrete, and useful. Jochem makes you think and puts you in action mode at the same time.”
Sales & Markets Leader, Big4 firm
Working with Jochem Koole
When we work together, my promise to you is…
- A strategic plan that does not end up in a drawer, but is actually executed.
- An effective and efficient way fo working.
- A tangible contribution to the positioning and growth of your organization and team.
- Lots of inspiration and motivation for the people within your organization.
- A dedicated marketing & business developement professional with over 14 years of experience in knowledge-heavy B2B organizations.
Let’s work together on a strong market position and growth for your organization!

