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As a strategic adviser, I help knowledge-heavy B2B organizations realize growth in a responsible manner by focusing on people.

Together we determine the best way to do this for your organization.


For whom?

I help board members, partners & directors, department heads & managers, and subject matter experts who want to…

  • Grow their organization; strengthen their reputation on relevant themes, increase their market share, uncover new markets, attract the right talent,
  • Transform their organization or department; collaborate in a team and department transcendent way, work (together) differently, really focus on the organization’s different target groups.
  • Strenghten their own position; becoming publicly visible as a thought leader on relevant themes.

Visible leadership

What if you were visible as the leader you want to be, both inside and outside of the organization?

You will see that people start to recognize you as an expert on relevant themes, that it’s easier to motivate them, and that you’ll have more fun in doing the work that’s expected of you.

Are you a board member, partner, director, and/or subject matter expert who wants to position their own brand in a more powerful way? I happily help you build and showcase a strong personal brand. A brand that matches the wishes and expectations of your target group(s), and one that fits you as a professional and human being.

In a few practical workshops, you and I set your goal, we analyze your target group(s), work on a deliberate positioning, and strengthen your presentation and persuasion skills.

All of this to help you position your personal brand and achieve lasting business results.

Personal branding


Strategic advice

What if your communications and marketing efforts would have the effects you wanted them to have?

Improved communications are no solution to your communications challenge…

This may sound a bit strange, but I’m convinced that a challenge in your (marketing) communications is almost always caused by a challenge in your organization. A lack of knowledge, an attitude that works counterproductive, or behavior that isn’t aligned with the ambitions of your organization.

As a strategic adviser, I help you find the real challenge and solve it. Together we make sure people feel the right things, know them, and do them. In order for your (marketing) communications efforts to start paying off.


What if the subject matter experts in your organizations were regarded as thought leaders? And what if your employees were real ambassadors for your organization and services?

You’ll see that thought leaders strengthen your organization’s reputation on relevant themes. They generate leads and attract the right talent. In other words: you’ll see that they grow your organization.

Ambassadors on their part make sure your message not only reaches more people, but also the right people. They increase the impact of your efforts.

In order to achieve this Stéphan Lam and I developed the unique and proven People Centered Growth thought leadership and ambassadorship approach, based on a combined 20 years of experience and marketing and selling best practices.

We offer a solid framework, that allows you to connect thought leadership and ambassadorship to the targets and culture of your organization and the wishes and desires of your people. We will then actively work with your people and help them achieve the first results within 6 months time.

People Centered Growth programma's


Practical LinkedIn workshops

What if your employees actually use their own social media accounts professionally?

You will see that they make real personal connections with their target group(s) and achieve lasting business results.

With the practical Connected LinkedIn workshops, Wietske van Ierssel and I help organizations make the most of their LinkedIn efforts:

  • Introduction into online ambassadorship
  • Basic LinkedIn
  • Advanced LinkedIn
  • Sales Navigator
  • LinkedIn for recruiters
  • LinkedIn for organizations