I help professional service firms iron out the hiccups in their marketing.
And achieve the results that match their ambition.
No more hiccups in your marketing
Are you experiencing hiccups in your marketing? Are your marketing and business development efforts falling short? And the desired results lacking?
The cause may lie in the execution, but can more often be traced back to an unconscious tactical miss or a strategic decision that wasn’t made.
I help you optimize your marketing & business development efforts. And achieve the results that match your organization’s ambition.
Previously, I helped optimize marketing & business development efforts at organizations like…
Improve your marketing plans
Your colleagues are enthusiastic about their services. And eager to conquer the market. Together you have worked hard on a marketing plan. But, have you thought of everything?
I help you with a ‘second opinion’. I assess the strategic choices and tactical decisions in your plan. And provide you with constructive feedback to make your plan even better.
This way, you can be sure that nothing stands in the way of a successful execution!
Marketing strategies; developed & executed
Are you looking to take a new service to market? Or increase your market share? Then, you need a go-to-market strategy.
I help you develop or refine such a strategy.
Together we develop value proposition(s), set clear, measurable objectives, identify your ideal client(s), determine your positioning, and ensure alignment with the mission, vision, and core values of your organization.
A strategy without execution is nothing more than an illusion. Therefore, I’ll also help you execute the strategy.
We allocate tasks and responsibilities, develop missing skills, set up processes and tools, ensure that successes can be measured and reported, choose the right channels, and get to work!
Need help with individual components? That is also possible!
Sparring partner for marketers & business developers
Making the right strategic and tactical decisions can be quite challenging if you are responsible for marketing & business development.
Time to think about strategic and tactical issues is almost always limited. As is the marketing & business development knowledge of colleagues.
In short: your professional life can sometimes be quite lonely, but it doesn’t have to be. As an MBD sparring partner, I’ll support you when you need it.
Think of: managing stakeholders, setting up processes and tools, defining clear objectives, establishing KPIs, measuring efforts, reporting results, developing value propositions, identifying target groups, and involving subject matter experts in your marketing.
Previously, I strengthened the MBD skills of subject matter experts at organizations like…
Stronger MBD skills
The subject matter experts from your organization play an essential role in your marketing. After all, it’s their expertise and experience that should be marketed. Additionally, they are responsible for relationships with the market.
Involve them in your marketing and realize your organization’s ambitions together.
I help you by strengthening the MBD skills of your colleagues. During tailor-made inspiration and working sessions ranging from one hour to half a day, we work on…
- Marketing for professional service firms
- Identifying your ideal client(s)
- Developing a clear, distinct vision
- Guiding clients through the B2B buyer journey
- Personal branding & positioning
- Thought leadership (content)
Sessions are always fully tailored to the needs and possibilities of your organization.
