Services

Your services;
successfully brought to market

It’s quite challenging: positioning your organization in a competitive market, attracting ideal clients, and achieving sustainable growth.

As a marketing & business development professional, you know this can only be done by successfully bringing your services to market. However, time and resources to accomplish this are limited.

With over 13 years of MBD experience in professional services and a deep understanding of the market, I can significantly lighten your workload.

By developing and executing go-to-market strategies.
With a ‘second opinion’ for your existing go-to-market plans,
As an MBD sparring partner.
Or, by positioning your experts as trusted & distinct authorities.

Previously, I worked on marketing & business development assignments for organizations like…

Go-to-market strategies;
developed & executed

You know: your clients can not do without your services. To solve imminent challenges. And achieve their goals.

But, does the market know? Are potential clients aware of the challenges they are about to face? And do they understand that your subject matter experts offer the best solution?

I help you – in a short period of time – develop the required go-to-market strategy.

Together with marketers, business developers, and the subject matter experts from your organization, I’ll turn services into value propositions. We’ll set clear, measurable objectives. Identify what your ideal client looks like. Determine your positioning. And ensure alignment with the mission, vision, and core values of your organization.

Since a strategy without execution is nothing more than an illusion, I’ll also help you execute the strategy.

We’ll allocate resources. Assign tasks and responsibilities. Develop missing skills. Set up processes and tools. Ensure that successes can be measured and reported. Select the right channels. And get to work!

Need help with individual components? That is also possible!

Get in touch

Or, read more

A ‘second opinion’
for your go-to-market plans

Undoubtedly, you recognize this: the subject matter experts from your organization spot an opportunity in the market.

Suddenly, there’s a new service. And a desire the conquer the market with that service.

Together with your colleagues you’ve worked hard on a go-to-market plan. But, have you thought of everything?

I’ll help marketers and business developers with a quick and thorough ‘second opinion’.

I’ll assess the strategic choices and tactical decisions in your plan. And provide you with constructive feedback to make your go-to-market strategy even better.

This way, you can be sure that nothing stands in the way of a successful execution!

Get in touch

Or, read more

Sparring partner
for marketers & business developers

When bringing your services to market, it can be quite challenging to make the right strategic and tactical decisions.

Time to think about these issues is almost always limited. As is the marketing and business development knowledge of your colleagues.

In short: your professional life can be quite lonely. However, it doesn’t have to be. As an MBD sparring partner, I’ll support you when you need it.

Think of: managing stakeholders, setting up processes and tools, defining clear objectives, establishing KPIs, measuring efforts, reporting results, developing value propositions, identifying target groups, and involving subject matter experts in your go-to-market efforts.

Get in touch