The professional services industry is undergoing significant change.
To become (or remain) the professional service firm people want to work with and for, you’ll have to go back to basics.
Organizations hire me when they want to get stuff done!
I help them make fundamental decisions. Enable marketers, business developers and subject matter experts to work together. And make marketing and business development easy to understand, practically applicable, and maybe even fun.
With over 13 years of MBD experience in professional services and a deep understanding of the market,
I can significantly lighten your workload.
Previously, I worked on marketing & business development assignments for organizations like…
Go-to-market strategies;
developed & executed
You know: your clients can not do without your services. To solve imminent challenges. And achieve their goals.
But, does the market know? Are potential clients aware of the challenges that are coming their way? And do they understand that your subject matter experts offer the best solution?
I help you develop the required go-to-market strategy in a short period of time. And then, execute it. Together with marketers, business developers, and subject matter experts from your organization.
That’s how we build bridges between different departments within your organization. And, make marketing easier, more effective, and even fun.
A ‘second opinion’
for your go-to-market plans
Undoubtedly, you recognize this: the subject matter experts from your organization spot an opportunity in the market.
Suddenly, there’s a new service. And the desire to conquer the market with that service.
Together with your colleagues you’ve worked hard on a go-to-market plan. But, have you thought of everything?
I’ll help marketers and business developers with a quick and thorough ‘second opinion’.
I’ll assess the strategic choices and tactical decisions in your plan. And provide you with constructive feedback to make your go-to-market strategy even better.
This way, you can be sure that nothing stands in the way of a successful execution!
Sparring partner
for marketers & business developers
When bringing your services to market, it can be quite challenging to make the right strategic and tactical decisions.
Time to think about these issues is almost always limited. As is the marketing and business development knowledge of your colleagues.
In short: your professional life can be quite lonely. However, it doesn’t have to be. As an MBD sparring partner, I’ll support you when you need it.
Think of: managing stakeholders, setting up processes and tools, defining clear objectives, establishing KPIs, measuring efforts, reporting results, developing value propositions, identifying target groups, and involving subject matter experts in your go-to-market efforts.
Previously, I strengthened the MBD skills of subject matter experts at organizations like…
Positioning experts
as trusted & distinct authorities
The subject matter experts from your organization play an essential role in successfully bringing your services to market.
Position them as trusted & distinct authorities and they become your flywheel.
I’ll help you strengthen your colleagues’ MBD skills.
During tailor-made inspiration and working sessions ranging from one hour to half a day, we’ll cover topics like…
- Personal branding & online presentation
- Thought leadership (content)
- Standing out in a competitive market
- Building relationships & trust
- Identifying what your ideal client looks like
- Developing a clear and distinct vision for the future
- Guiding clients through the B2B buyer journey
Sessions are always fully tailored to the needs and possibilities of your organization.