Strategy & positioning
Within a short period of time, your team and I develop a robust go-to-market strategy for your solution, practice group, or topic team.
We contemplate a distinct positioning for your firm and your solutions in the industries that are most relevant to you.
Together we identify growth opportunities for service lines or client segments.
We create compelling value propositions for your ideal clients.
Previously, I’ve had the pleasure to work on marketing & business development projects at…
Growth & client development
We identify priority industries and ideal clients. And set up key account programs.
We support partners, seniors, and sales teams in client relationship management, deepening relationships with key clients.
We run account based marketing campaigns, targeting key clients in priority industries.
We implement systems to capture, analyze, and build on client feedback, ensuring continuous improvement of your efforts.
Business development culture
We cultivate a business development culture within your firm, making business development and marketing a daily habit for everyone within your firm.
We boost partners’ and seniors’ business development skills through coaching and collaboration.
We ensure internal alignment between leadership, business developers, marketers, and fee earners, allowing everyone within the firm to contribute to growth.
Previously, I strengthened the MBD skills of subject matter experts at organizations like…
Data-driven way of working
We establish KPIs to track business development and marketing efforts, but also business results.
We set up tracking systems and leverage analytics for data-driven decisions.
We regularly report on efforts and results, ensuring commitment and alignment with overarching business goals.
Reputation & thought leadership
We strengthen your firm’s authority through thought leadership initiatives.
We build your reputation by positioning experts as trusted & distinct authorities.