As a strategy & execution leader, I help knowledge-heavy B2B organizations turn their growth ambitions into business results.
I guide organizations and teams from growth ambitions to a clear strategy, a concrete plan, and actual results.
Curious what I can do for you and your organization?
Previously, I’ve had the pleasure to work for organizations like…
An overview of clients and assignments, can be found here.
Temporary strategy and execution power
for strong positioning and growth
Nobody wants lengthy strategic projects and thick reports that end up in a drawer.
Organizations want results.
A strong position in a relevant (talent) market. Ideal clients and top talent choosing your organization. Challenging and meaningful work for your employees. And a predictable stream of revenue.
To achieve these outcomes, operational marketing and business development capacity alone won’t cut it.
What you (temporarily) need is an experienced, strategic MBD leader. Someone who develops a clear strategy, turns it into a concrete plan, and helps you achieve actual results.
Curious what I can do for you and your organization?
Go-to-market strategy in a day
Want to bring a solution to market successfully?
In just one day, make all required strategic choices and tactical decisions.
Here’s how I help in 4 steps:
No redundant work – I collect and analyze all existing strategy documents and marketing materials for your solution.
Insights in what’s missing – I assess your strategic choices and tactical decisions. Do they make sense? What’s missing?
Clarity & agreement – During a tailored workshop of just one day, your team* and I create clarity on all elements required for a successful go-to-market.
And action! – Afterwards, you receive a clear and actionable strategy that your team can execute right away.
* Your team consists of marketers, business developers / sales professionals and subject matter experts responsible for the solution.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert in B2B strategy and how to implement this in a down to earth way.
He speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Very inspiring, concrete, and useful. Jochem makes you think and puts you in action mode at the same time.”
Sales & Markets Leader, Big4 firm
Fractional CMO – 100 days project start
Need more than a go-to-market strategy for your solution? You can also hire me temporarily as a fractional CMO.
Within 100 days, I can provide…
Insights in the status quo – I analyze your value propositions, ideal client profiles (incl. current assignments and revenue), your current and desired positioning, your team (incl. roles, tasks, and responsibilities), processes and tools, channels and messages (incl. results).
Insights in chances – I examine developments and trends in the sectors of your key accounts, urgent challenges in the market, what the buyer journey looks like, and what the competition is doing.
Direction – I establish long and short term goals (aligned with your organizational strategy), set KPIs and a way to track them, determine the required budget, strengthen value propositions, and articulate core messages for your target groups.
Action mode – I design marketing experiments for generating demand and capturing leads, prioritze and select actions, and develop an implementation roadmap for your team.
Don’t have a team yet? I help you attract the right people.
Strategy execution
Strategy without execution is nothing more than an illusion.
I guide and motivate your team to bring out the best in themselves.
Collaboratively we test which marketing and business developments reap the best results in practice.
We constantly measure effects and optimize efforts for the highest return within the shortest period of time.
I keep stakeholders informed and engaged by reporting efforts and results.
We realize a strong positioning and growth for your organization.
