As a go-to-market specialist, I help professional services firms achieve client-centric & future-proof growth.
By developing and executing go-to-market strategies, assessing and improving existing go-to-market plans, and strengthening the MBD skills of marketers, business developers, and subject matter experts.
Previously, I helped improve marketing & business development efforts at organizations like…
Go-to-market strategy in a day
Unable to capitalize on that huge opportunity you see in the market? I feel your frustration.
Many professional services firms have invested heavily in developing the best solution for their clients’ challenge. However, their marketing efforts do not deliver the results they are after.
Sounds familiar?
Let me help you!
By developing a robust go-to-market strategy in a day. A clear and actionable strategy that your team can execute straight away.
One that turns the marketing efforts for your solution into a tool for growth. And enables you to achieve the results you are after.
A ‘second opinion’
for your go-to-market plans
Undoubtedly, you recognize this: the subject matter experts from your organization spot an opportunity in the market.
Suddenly, there’s a new service. And the desire to conquer the market with that service.
Together with your colleagues you’ve worked hard on a go-to-market plan. But, have you thought of everything?
I’ll help marketers and business developers with a quick and thorough ‘second opinion’.
I’ll assess the strategic choices and tactical decisions in your plan. And provide you with constructive feedback to make your go-to-market strategy even better.
This way, you can be sure that nothing stands in the way of a successful execution!
Executing your go-to-market strategy
You know: your clients can not do without your services. To overcome imminent challenges. And achieve their goals.
But, somehow the market doesn’t.
Potential clients are unaware of the challenges they are about to face. And have no idea that your subject matter experts offer the best solution.
To them, you are invisible. Not for a lack of ideas, but for a lack of consistent execution.
Let me help you. By ensuring consensus for your plan. By allocating resources. And by providing team members with the skills and motivation they need.
In short, let me help you execute your go-to-market strategy together.
Let’s turn ideas into actions and results!
Previously, I strengthened the MBD skills of subject matter experts at organizations like…
Positioning experts
as trusted & distinct authorities
Professional services marketing is different from other types of B2B marketing.
Marketing and business development are key business activities for a professional services firm. And a shared responsibility. Between marketers, business developers, and subject matter experts.
Position your experts as trusted & distinct authorities and they become your flywheel.
I’ll help you strengthen your colleagues’ MBD skills.
During tailor-made inspiration and working sessions ranging from one hour to half a day, we’ll cover topics like…
- Personal branding & online presentation
- Thought leadership (content)
- Standing out in a competitive market
- Building relationships & trust
- Identifying what your ideal client looks like
- Developing a clear and distinct vision for the future
- Guiding clients through the B2B buyer journey
Sessions are always fully tailored to the needs and possibilities of your organization.