Strategy without execution is just an illusion.
A nicely designed idea that sits in a drawer. No action and no results.
Sounds familiar?
Let me help you! By turning the ideas for bringing your solution to market into action.
And achieve the results you are after.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this into a down to earth marketing plan.
More importantly; he speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Jochem asks thought-provoking questions, leads by example, and gets involved hands-on.
His personal and optimistic approach is a great asset to any team.”
Head of Marketing Communication,
leading Dutch law firm
Executing your go-to-market strategy
You know: your clients can not do without your services. To solve imminent challenges. And achieve their goals.
But, somehow the market doesn’t.
Potential clients are unaware of the challenges they are about to face. And have no idea that your subject matter experts offer the best solution.
To them, you are invisible. Not for a lack of ideas, but for a lack of consistent execution.
Let me help you. By ensuring consensus for your plan. By allocating resources. And by providing team members with the skills and motivation they need.
In short, let me help you execute your go-to-market strategy together. Let’s turn ideas into actions and results.
Previously, I helped improve marketing & business development efforts at organizations like…
Executing your go-to-market strategy –
My 3-step approach
Here’s what a collaboration looks like:
A robust strategy
First, we’ll make sure there’s a robust strategy* for bringing your solution to market.
We’ll only move to the next step, when…
- Services are converted into value propositions.
- Clear, measurable objectives are set.
- Ideal clients have been identified.
- A distinct and different positioning has been determined.
- And alignment with the mission, vision, and core values of your organization is ensured.
Prep work
Next, we’ll…
- Allocate available resources.
- Assign tasks and responsibilities.
- Develop missing skills.
- Set up processes and tools.
- Ensure that efforts and results can be measured and reported on.
- And decide on the right marketing channels, media, and messaging.
Action!
Then, we’ll get to work…
- We’ll erform go-to-market experiments of which we’ll constantly measure the effects.
- Optimize efforts for the highest possible return.
- Achieve actual business results.
- Report on efforts & results in a comprehensible manner.
- Increase involvement & enthusiasm from the organization.
*If there is no robust strategy in place, we’ll develop one (in a day).
Ready to turn your ideas into actions and results? Let’s go!
Executing your go-to-market strategy
with Jochem
When we work together, my promise to you is…
- 100% commitment to achieve the business results you are after.
- An effective and efficient way of working through short, impactful sessions.
- Lots of inspiration and motivation for your team, your subject matter experts, and your stakeholders.
- A dedicated professional companion with over 13 years of experience in professional services.
Let’s turn the marketing efforts for your solution into a tool for growth and achieve the results you are after!