Who is Jochem?
Since 2013, I help knowledge-heavy B2B organizations develop and execute marketing and business development strategies.
In the past years, I worked for Big4 accounting firms, international law firms, top-tier consulting firms, and renowned engineering firms.
Which I love, because these organizations are ‘people-driven businesses’. In strategy, business development, and marketing, it’s not just about expertise and experience, but above all about genuine connections, and trust.
Before I started my own business in 2013, I worked as a social business consultant at Deloitte. Supporting partners and seniors in the adoption of social media as a business tool.
To which my previous experience as a project manager and marketer proved very useful.
My core values
Dedication
When we work together, I always give my 100%.
Momentum
I set people in motion by making things easy to understand and practically applicable.
Impact
Actual business results and a lasting impact for your organization are always my aim.
Connection
I’m all about cultivating real relationships and trust.
My mission: business development & marketing as primary business activities
In many organizations, marketing & business development are still considered support functions.
Which of course they are not.
In forward-thinking businesses, leadership recognizes the strategic importance of knowing your ideal clients, setting clear business objectives, and deciding on a distinct positioning in the market.
They support a culture in which business development and marketing are not left to a support team, but integrated into everyone’s daily work.
They know strategy, business development, and marketing can and should* be better.
Because they want to become (or remain) the organization people want to work with and for.
* A Harvard featured study by DCM Insights shows professional services firms experience a sharp decline in client loyalty.
