Focus on your ideal clients!

Just like many other subject matter experts, you may currently be swamped with work.

But, are you doing your best work?

Are you working on challenging and meaningful assignments? Projects that feel rewarding, give you energy, and keep you happy? Activities that are truly beneficial to your clients? And make for a solid and sustainable business model for your organization?

If you answered ‘Yes!’ to all of these questions, you can stop reading. And get back to work.

If you answered ‘No’ or ‘Less than I’d want to’, I encourage you to find 30 minutes in the next week and use that time to really consider your ideal client.

“But, I don’t have the time to do that.”

I understand. You’re busy. However, you just agreed you wanted to do more of your best work.

“Fair enough.”

Now, in order to generate work that matters for clients that care, you need to understand what those clients look like. This allows you to spend the little marketing time you have, on targeting the right people.

To create an Ideal Client Profile…

Start with the basics:

• What geography / geographies are they in?
• What industry / industries are they in?
• What is their company size (headcount or revenue)?

Then, contemplate these :

• What are their ultimate goals? / What are they trying to achieve?
• What pain points (you could solve) do they encounter in achieving these goals?
• What is their current solution in overcoming these pain points (if any)?
• What would be the cost of switching? Think financial costs, but also learning, technical, emotional, etc.
• Who are the decision makers within the organization? / Who are you convincing to say ‘Yes!’ to your proposal?
• What budget do they need to buy your solution?

Download the Ideal Client Profile (PDF) to develop the profile(s) you need.

Hope this helps!

Thank you for reading Nudge #027, sent to busy subject matter experts on July 9, 2024.