In many law firms, most marketing & business development capacity is invested in operations.
There are moments in time however, that you need an experienced, strategic MBD leader.
When you wish to strengthen your position in a key (talent) market for example. When you wish to collaborate across practice groups for your most important clients. Or, when market developments force you to rethink how your firm will stay relevant in the future.
That’s when you need someone who helps your firm, sector team, or practice group translate their growth ambitions into a clear strategy, a concrete plan, and actual results.

Curious what I can do for you and your firm?
Sinds 2013 heb ik o.a. mogen werken voor…
Naast advocatenkantoren, werk ik ook voor andere zakelijke dienstverleners.
Strengthen your position
As a strategy & execution leader, I help law firms that wish to strengthen their position in the (talent) market, but don’t get around to it.
I guide firms, sector teams, and practice groups from growth ambitions to a clear strategy, a concrete plan, and actual results.
I can help by…
- Structuring business challenges related to growth and positioning.
- Translating these challenges into a concrete, results-oriented approach.
- Designing and implementing scalable processes.
- Ensuring a smooth execution of projects.
- Keeping stakeholders informed and engaged.
- Acting as a sparring partner for executives, directors, partners, and department heads.
Let me know what your firm, sector team, or practice group needs most right now.
What clients say
“Jochem is an expert in B2B strategy and how to implement this based on a down to earth marketing plan.
He speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Jochem is a skilled and enthusiastic professional, with a solid knowledge and understanding of our organization.”
Partner Antitrust & Competition,
international law firm
“Jochem asks thought-provoking questions, sets the right example, and gets involved hands-on.
His personal and optimistic approach are an asset to every team.”
Head Marketing Communications, leading national law firm
A collaboration with Jochem Koole
When we collaborate, my promise to you is…
- A strategic plan that does not end up in a drawer, but that is actually executed.
- An effective and efficient way of working.
- A tangible contribution to the positioning and growth of your firm, sector team, or practice group.
- Lots of inspiration and motivation for the people within your organization.
- A dedicated marketing & business development professional with over 12 years of experience in the legal industry.
Let’s work together on positioning and growing your firm!

