Who is Jochem?
I’ve been working as an independent marketing & business development adviser since 2013.
Mainly for professional services firms.
Before that, I was a marketer in the theater world, a project manager for online agencies, and a social business consultant at Deloitte.
In my free time, I like working on DIY projects, going to the gym, and – recently – the padel court.
I enjoy meaningful conversations with friends, traveling the globe, good food, and outings with my wife and our 2 daughters.
My core values

Dedication
When we work together, I always give my 100%.

Momentum
I set people in motion by making things easy to understand, practically applicable, and fun.

Impact
Actual business results and a lasting impact for your organization are always my aim.

Connection
I’m all about cultivating real relationships and trust.
My mission: better marketing
for professional services firms
Better marketing and business development for professional services firms, that is my mission.
Because, for many professional services firms marketing can and should* be better.
Especially if they want to become (or remain) the professional services firm people want to work with and for.
Curious how I can help you overcome your growth and positioning challenges?
* A Harvard featured study by DCM Insights shows professional services firms experience a sharp decline in client loyalty.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”

Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this into a down to earth marketing plan.
More importantly; he speaks the language of the specialists he works with in professional services firms.”

Head of MBD,
international law firm
“Jochem asks thought-provoking questions, leads by example, and gets involved hands-on.
His personal and optimistic approach is a great asset to any team.”

Head of Marketing Communication,
leading Dutch law firm