Who is Jochem?
I’ve been working as an independent marketing & business development adviser since 2013.
Primarily for law, accounting, and consulting firms.
Which I love, because professional services firms are ‘people-driven businesses’. Strategy, marketing, and business development all hinge on people and human connections.
Before I started my own business in 2013, I worked as a social business consultant at Deloitte. Helping partners and seniors adopt social media as a business tool.
To which my previous experience as a project manager and marketer proved very useful.
My core values
Dedication
When we work together, I always give my 100%.
Momentum
I set people in motion by making things easy to understand, practically applicable, and fun.
Impact
Actual business results and a lasting impact for your organization are always my aim.
Connection
I’m all about cultivating real relationships and trust.
My mission: business development & marketing as primary business activities
In many professional services firms, marketing & business development are still considered support functions.
Which of course they are not.
In forward-thinking firms, leadership recognizes the strategic importance of knowing your ideal clients, setting clear business objectives, and deciding on a distinct positioning in the market.
They support a culture in which business development and marketing are not left to a support team, but integrated into everyone’s daily work.
They know strategy, business development, and marketing can and should* be better.
Because they want their firm to become (or remain) the professional services firm people want to work with and for.
* A Harvard featured study by DCM Insights shows professional services firms experience a sharp decline in client loyalty.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this into a down to earth marketing plan.
More importantly; he speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Jochem asks thought-provoking questions, leads by example, and gets involved hands-on.
His personal and optimistic approach is a great asset to any team.”
Head of Marketing Communication,
leading Dutch law firm