Who is Jochem?
I’m a go-to-market specialist with over 13 years of experience in helping professional services firms turn their marketing efforts into a tool for growth.
Not only have I worked with clients on their go-to-market strategies, I also helped them execute their plans.
Together, we turned ideas into actions. And achieved the results that my clients were after.
I’ve worked for many professional services firms. Ranging from Big4 accounting firms to international law firms, top-tier consulting firms, and renowned engineering firms.
I enjoy working with highly skilled and knowledgeable experts. Demystify marketing and business development for them. Making it easy to understand, practically applicable, and maybe even fun.
Because that’s how you set people in motion. And realize change.
My core values
Dedication
When we work together, I always give my 100%.
Momentum
I set people in motion by making things easy to understand, practically applicable, and fun.
Impact
Actual business results and a lasting impact for your organization are always my aim.
Connection
I’m all about cultivating real relationships and trust.
My mission: better marketing
for professional services firms
Better marketing for professional services firms, that is my mission.
Because, for many professional services firms marketing can and should* be better.
Especially if they want to become (or remain) the professional services firm people want to work with and for.
Every day, I work on this improvement.
By helping professional services firms turn their marketing efforts into a tool for growth.
By enabling marketers, business developers, and subject matter experts to work together.
And, by making marketing and business development easy to understand, practically applicable, and maybe even fun.
* A Harvard featured study by DCM Insights shows professional services firms experience a sharp decline in client loyalty.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this into a down to earth marketing plan.
More importantly; he speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Jochem asks thought-provoking questions, leads by example, and gets involved hands-on.
His personal and optimistic approach is a great asset to any team.”
Head of Marketing Communication,
leading Dutch law firm