Who is Jochem?
Since 2013, I help professional services firms develop and execute marketing and business development strategies.
In the past years, I worked for Big4 accounting firms, international law firms, top-tier consulting firms, and renowned engineering firms.
Which I love, because these organizations are ‘people-driven businesses’. In strategy, business development, and marketing, it’s not just about expertise and experience, but above all about genuine connections, and trust.
Before I started my own business in 2013, I worked as a social business consultant at Deloitte. Supporting partners and seniors in the adoption of social media as a business tool.
To which my previous experience as a project manager and marketer proved very useful.
My core values
Dedication
When we work together, I always give my 100%.
Momentum
I set people in motion by making things easy to understand and practically applicable.
Impact
Actual business results and a lasting impact for your organization are always my aim.
Connection
I’m all about cultivating real relationships and trust.
My mission: business development & marketing as primary business activities
In many professional services firms, marketing & business development are still considered support functions.
Which of course they are not.
In forward-thinking firms, leadership recognizes the strategic importance of knowing your ideal clients, setting clear business objectives, and deciding on a distinct positioning in the market.
They support a culture in which business development and marketing are not left to a support team, but integrated into everyone’s daily work.
They know strategy, business development, and marketing can and should* be better.
Because they want their firm to become (or remain) the professional services firm people want to work with and for.
* A Harvard featured study by DCM Insights shows professional services firms experience a sharp decline in client loyalty.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this based on a down to earth marketing plan.
He speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Very inspiring, concrete, and useful. Jochem makes you think and puts you in action mode at the same time.”
Sales & Markets Leader, Big4 firm