How to be more creative
Everything has already been done before, right!? It’s no longer possible to be creative. And stand out with a unique…
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Everything has already been done before, right!? It’s no longer possible to be creative. And stand out with a unique…
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In professional services firms, successful marketing and business development requires marketers, business developers, and subject matter experts to work together. As a…
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Good news for busy subject matter experts! You can actually contribute to your organization’s marketing and business development goals while working on…
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In professional services firms, it’s not uncommon for new services to pop up over night. Your subject matter experts spot…
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Okay, this is not a marketing or business development tip per se. However, I think it’s really useful. As it…
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I know, it sounds counterintuitive. As a marketer, you want people to click that link in your social media post,…
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As a subject matter expert, you know you need content. Right!? To create awareness in the market for today’s and tomorrow’s challenges.…
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See the guy in the suit? He looks like me, right!? Here’s how I created him in 4 simple steps*:…
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Cringe! That was the feeling I gave a group of 20-something-year-old trainees at a top-tier consulting firm, when I spoke…
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The goal of your marketing and business development efforts? To change what (potential) clients know, feel, and do. “Wait. What? I thought…
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As a subject matter expert, you may not like the idea of having to ‘do your own marketing’. I get…
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10% of your business’s turnover; that’s a pretty decent marketing budget. Many marketers agree with professor Mark Ritson on this. But, what…
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Coming up with marketing & business development ideas is easy. Right!? I mean, there are so many things you can…
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“Most marketers are using AI wrong.” That’s what Peter Weinberg and Jon Lombardo state in an opinion piece they’ve written for…
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As a subject matter expert you are responsible for your own business development. You are selling your services to other…
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