Marketing; people-focused AND people-driven
High hit rates at your firm? Good for you, but no surprise. When you hear from a (potential) client, they’ve…
Read moreHigh hit rates at your firm? Good for you, but no surprise. When you hear from a (potential) client, they’ve…
Read moreAs a subject matter expert, you are cursed. Cursed with knowledge. Wait. What? Isn’t knowledge a good thing? Well, yes. And…
Read moreGuess which C-suite execs quit their jobs after just a few years? Chief sustainability officers, chief diversity officers, and… chief…
Read moreHere are 4 consecutive prompts to better understand your clients. And when I say clients, in this case I mean the…
Read moreProfessional service marketing differs from other types of B2B marketing in 2 ways. 1) MBD as a key business activity…
Read moreAs a subject matter expert, you are largely responsible for doing your own sales. Did you know, there are a…
Read moreThe end of the year is approaching rapidly. Let’s talk about gifts. When we signed the papers for our new…
Read moreDo you know your competitive advantage over your competitors? It’s very understandable if you don’t. As many subject matter experts…
Read moreDay in and day out, you’re busy marketing your services. This leaves you at risk of marketing nearsightedness or marketing myopia. According to…
Read moreAre you denying the market the possibility to recognize you as a credible expert? Over the past 13+ years, I…
Read moreMany MBD teams struggle to keep up with the needs from their organization. While MBD services are in increasingly high…
Read moreYou may think you don’t have enough time to be active on LinkedIn. “Wrong,” says LinkedIn expert Wietske van Ierssel. One…
Read moreI hate to break it to you, but… your subject matter experts aren’t always the biggest fans of your marketing…
Read moreYear-end is an excellent time to check-in with your clients. Here’s what to talk about: The talking points above are…
Read moreWhen you’re in professional services, what is it you’re marketing and selling? Exactly, trust. “Wait. What? I thought we were…
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