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Cringe! That was the feeling I gave a group of 20-something-year-old trainees at a top-tier consulting firm, when I spoke…

The goal of your marketing and business development efforts? To change what (potential) clients know, feel, and do. “Wait. What? I thought…

As a subject matter expert, you may not like the idea of having to ‘do your own marketing’. I get…

10% of your business’s turnover; that’s a pretty decent marketing budget. Many marketers agree with professor Mark Ritson on this. But, what…

Coming up with marketing & business development ideas is easy. Right!? I mean, there are so many things you can…

“Most marketers are using AI wrong.” That’s what Peter Weinberg and Jon Lombardo state in an opinion piece they’ve written for…

As a subject matter expert you are responsible for your own business development. You are selling your services to other…

High hit rates at your firm? Good for you, but no surprise. When you hear from a (potential) client, they’ve…

As a subject matter expert, you are cursed. Cursed with knowledge. Wait. What? Isn’t knowledge a good thing? Well, yes. And…

Guess which C-suite execs quit their jobs after just a few years? Chief sustainability officers, chief diversity officers, and… chief…

Here are 4 consecutive prompts to better understand your clients. And when I say clients, in this case I mean the…

Professional service marketing differs from other types of B2B marketing in 2 ways. 1) MBD as a key business activity…

As a subject matter expert, you are largely responsible for doing your own sales. Did you know, there are a…

The end of the year is approaching rapidly. Let’s talk about gifts. When we signed the papers for our new…

Do you know your competitive advantage over your competitors? It’s very understandable if you don’t. As many subject matter experts…