Neglected and misunderstood
As a subject matter expert you may sometimes feel fed up with your marketing department. They don’t seem to listen,…
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As a subject matter expert you may sometimes feel fed up with your marketing department. They don’t seem to listen,…
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“What do we want to be (known for)?” – That’s the question you’ll need to answer when bringing a service…
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As a subject matter expert you are responsible for your client’s success. By delivering services that solve the imminent challenges…
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Professional services marketing is… very different from other forms of B2B marketing. The reason? People. In professional services, you’re not…
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Just like many other subject matter experts, you may currently be swamped with work. But, are you doing your best…
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Most professional service firms aspire to be thought leaders. They want to be recognized as distinct and trusted authorities within…
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Marketing is all about driving attention and interest. When marketing your services, it helps to be seen as an engaging…
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In professional services, marketing is a shared responsibility. Between your marketing department and your subject matter experts. After all, it’s their expertise…
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Ever spoken to a prospect who you just knew would become a client? But then, at the very last moment,…
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Is your marketing team considered the ‘coloring in department’? Then, you’re in trouble. Here’s why. When you’re seen as the…
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Changing what people know, what they think, and what they do; it’s what marketers are constantly trying to do. One…
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As a local marketer within a global firm, you need autonomy. You can only be successful if you get the…
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Want to generate a full year of content ideas? Build your prompt at JochemKoole.nl/CIPG and use OpenAI’s ChatGPT or Google’s Gemini to…
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I know you don’t mean to, but chances are you’re scaring your colleagues… Recently, I spoke to a marketer at…
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“To sell is human,” says Daniel Pink. In his 2013 book with the same title Pink describes how all of us are…
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