Updates

In professional services firms, it’s not uncommon for new services to pop up over night. Your subject matter experts spot…

Okay, this is not a marketing or business development tip per se. However, I think it’s really useful. As it…

I know, it sounds counterintuitive. As a marketer, you want people to click that link in your social media post,…

As a subject matter expert, you know you need content. Right!? To create awareness in the market for today’s and tomorrow’s challenges.…

See the guy in the suit? He looks like me, right!? Here’s how I created him in 4 simple steps*:…

Cringe! That was the feeling I gave a group of 20-something-year-old trainees at a top-tier consulting firm, when I spoke…

The goal of your marketing and business development efforts? To change what (potential) clients know, feel, and do. “Wait. What? I thought…

As a subject matter expert, you may not like the idea of having to ‘do your own marketing’. I get…

10% of your business’s turnover; that’s a pretty decent marketing budget. Many marketers agree with professor Mark Ritson on this. But, what…

Coming up with marketing & business development ideas is easy. Right!? I mean, there are so many things you can…

“Most marketers are using AI wrong.” That’s what Peter Weinberg and Jon Lombardo state in an opinion piece they’ve written for…

As a subject matter expert you are responsible for your own business development. You are selling your services to other…

High hit rates at your firm? Good for you, but no surprise. When you hear from a (potential) client, they’ve…

As a subject matter expert, you are cursed. Cursed with knowledge. Wait. What? Isn’t knowledge a good thing? Well, yes. And…

Guess which C-suite execs quit their jobs after just a few years? Chief sustainability officers, chief diversity officers, and… chief…