Updates

As a subject matter expert, you are cursed. Cursed with knowledge. Wait. What? Isn’t knowledge a good thing? Well, yes. And…

Guess which C-suite execs quit their jobs after just a few years? Chief sustainability officers, chief diversity officers, and… chief…

Here are 4 consecutive prompts to better understand your clients. And when I say clients, in this case I mean the…

Professional services marketing differs from other types of B2B marketing in 2 ways. 1) MBD as a key business activity…

As a subject matter expert, you are largely responsible for doing your own sales. Did you know, there are a…

The end of the year is approaching rapidly. Let’s talk about gifts. When we signed the papers for our new…

Do you know your competitive advantage over your competitors? It’s very understandable if you don’t. As many subject matter experts…

Day in and day out, you’re busy marketing your services. This leaves you at risk of marketing nearsightedness or marketing myopia. According to…

Are you denying the market the possibility to recognize you as a credible expert? Over the past 13+ years, I…

Many MBD teams struggle to keep up with the needs from their organization. While MBD services are in increasingly high…

You may think you don’t have enough time to be active on LinkedIn. “Wrong,” says LinkedIn expert Wietske van Ierssel. One…

I hate to break it to you, but… your subject matter experts aren’t always the biggest fans of your marketing…

Year-end is an excellent time to check-in with your clients. Here’s what to talk about: The talking points above are…

When you’re in professional services, what is it you’re marketing and selling? Exactly, trust. “Wait. What? I thought we were…

As a subject matter expert you may sometimes feel fed up with your marketing department. They don’t seem to listen,…