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Stop losing sales

Ever spoken to a prospect who you just knew would become a client? But then, at the very last moment,…

No more ‘coloring in department’

Is your marketing team considered the ‘coloring in department’? Then, you’re in trouble. Here’s why. When you’re seen as the…

Change what people know, think, and do

Changing what people know, what they think, and what they do; it’s what marketers are constantly trying to do. One…

Local marketing autonomy

As a local marketer within a global firm, you need autonomy. You can only be successful if you get the…

Generate a full year of content ideas

Want to generate a full year of content ideas? Build your prompt at JochemKoole.nl/CIPG and use OpenAI’s ChatGPT or Google’s Gemini to…

You may have scared your colleagues

I know you don’t mean to, but chances are you’re scaring your colleagues… Recently, I spoke to a marketer at…

Be more confident and more convincing

“To sell is human,” says Daniel Pink. In his 2013 book with the same title Pink describes how all of us are…

Stop using that funnel

Stop using the marketing & sales funnel with non-marketers. Have you ever tried to explain marketing or sales using the…

6 I’s you can bring to your next client meeting

Meetings with subject matter experts (like you – and me) can be extremely boring. As experts we tend to loose ourselves in the…

Ritson’s 3 simple strategy questions

You gotta love Mark Ritson. Not just for the way he pronounces ‘marketers’ with a thick Australian accent. Or for his…

Bouncing back from disappointments

Unfortunately, your marketing efforts do not always lead to the anticipated results. Sometimes no one likes your social media post.…

Trends vs. hypes

Do you recognize the trends behind a hype? I totally get it: hypes are cool. They are new. Exciting even.…

Listening to key players in your market

Do you know what the decision makers at key players in your market are talking about? Well, you can find…

Are you using this marketing flywheel?

Your subject matter experts are your marketing flywheel. Sorry. What!? Okay, let’s take a step back. In business there are certain positive…

A framework for thought leadership content

In professional services marketing relationships & trust are the big differentiator. Only when a (potential) client trusts you enough, will they award…

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