Updates

Bouncing back from disappointments

Unfortunately, your marketing efforts do not always lead to the anticipated results. Sometimes no one likes your social media post.…

Trends vs. hypes

Do you recognize the trends behind a hype? I totally get it: hypes are cool. They are new. Exciting even.…

Listening to key players in your market

Do you know what the decision makers at key players in your market are talking about? Well, you can find…

Are you using this marketing flywheel?

Your subject matter experts are your marketing flywheel. Sorry. What!? Okay, let’s take a step back. In business there are certain positive…

A framework for thought leadership content

In professional services marketing relationships & trust are the big differentiator. Only when a (potential) client trusts you enough, will they award…

There is no cutting corners

This happens quite often in professional service firms… A partner, director or VP shows up at your desk: “Here’s an…

Five questions you need to answer for yourself

The previous Nudge was all about getting the recognition you deserve, through a 3 step content process. Now, before starting on…

Which desires do you fulfill?

It doesn’t matter whether you’re in B2C or B2B. When you’re in marketing, you’re in the business of getting people‘s attention.…

It’s a 3 step process

Pardon my French, but you are the shit. You’re a skilled and knowledgable subject matter expert. You’ve been at it for…

You may have skipped a step

Don’t you hate it!? You’ve been working on this marketing project for a while now, and it seems you’re stuck.…

Embrace your quirks

Being a little weird can be of great help when marketing your services. If you don’t know who Scott Galloway…

Your most important responsibility

Saying ‘No!’. That’s your most important responsibility, when you’re accountable for the marketing and business development efforts of your organization.…