Since 2013, I help professional services firms develop and execute marketing and business development strategies.
In the past years, I worked for Big4 accounting firms, international law firms, top-tier consulting firms, and renowned engineering firms.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this based on a down to earth marketing plan.
He speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Very inspiring, concrete, and useful. Jochem makes you think and puts you in action mode at the same time.”
Sales & Markets Leader, Big4 firm
Academy go-to-market – 2025
Growth ambition: 2 x revenue growth for the Academy in 2025, 5 x in 2030 and beyond.
Growth result: A substantial rise in Academy revenue in 2025.
Approach: Together with Petrogenium‘s Academy team, I developed a clear go-to-market strategy and concrete approach in a day.
We implemented a process to capture, qualify, and nurture leads.
The team adopted a data-driven way of working.
We set up a process to capture client feedback for continuous improvement.
And optimized Petrogenium’s marketing efforts.
ESG go-to-market – 2022 until 2024
Growth ambition: Bring our ESG service offering to market in The Netherlands.
Growth result: A substantial revenue contribution and new, standard go-to-market approach for the firm.
Approach: At DLA Piper‘s request, I designed and implemented a program during which I guided topic teams towards a clear vision, well-defined target audience, and desired positioning.
I acted as a sparring partner to participating partners and senior employees.
I developed a data-driven way of working, directed the project, and kept partners and the country managing partner informed and engaged.
“I’m thrilled about this structured approach. Great teamwork!” – Partner Corporate Litigation & International Arbitration
“Jochem is a skilled and enthusiastic professional, with a solid knowledge and understanding of our organization.” – Partner Antitrust & Competition
Three figureheads programs – 2017 until 2022
Growth ambition: Strengthen our reputation on selected topics by positioning our subject matter experts as authorities.
Growth result: A rise in revenue and applications for the participants’ teams.
Approach: Over the years, I designed and implemented three thought leadership programs for EY.
I acted as a sparring partner to participating partners and senior employees.
I developed a data-driven way of working and directed the project together with the responsible EY colleagues.
“Very inspiring, concrete, and useful. The program truly makes you think and, at the same time, puts you in action mode.” – Sales & Markets Leader
“Really liked the structure, interaction, pace, and pressure to deliver.” – Managing Partner
Other clients
- Arcadis – 2024 & 2025
- Multiple tailor-made inspiration and working sessions
- BDO – 2022 & 2024
- ‘Second opinion’ on MBD plans, multiple tailor-made inspiration and working sessions
- Berenschot – 2016 until 2021
- Strategy development & execution, multiple tailor-made inspiration and working sessions
- CINOP Advies – 2015 until 2017
- Online marketing advice & reporting, multiple tailor-made inspiration and working sessions
- CSU – 2016 until 2017
- Online marketing strategy & reporting, practical LinkedIn workshops together with Wietske van Ierssel
- De Brauw Blackstone Westbroek – 2019
- Online thought leaders program
- Dentons – 2018 until 2020
- Program with leaders and subject matter experts to strengthen their online positioning and presentation
- Grant Thornton – 2013
- Social business blue print, kick off with (potential) champions
- Heembouw – 2015 until 2020
- Online marketing advice & reporting, social business program, multiple tailor-made inspiration and working sessions
- INSEAD Alumni Association NL – 2014
- Social business action plan, tailor-made working sessions
- Intertrust Group – 2016
- Online marketing & communications strategy
- Loyens & Loeff – 2013 until 2020
- Program with leaders and subject matter experts to strengthen their online positioning and presentation
- NN Group – 2022
- Tailor-made inspiration session
- NS Stations – 2019
- Practical LinkedIn workshops together with Wietske van Ierssel
- Ortec Finance – 2016 & 2017
- Social business support, multiple tailor-made inspiration and working sessions
- PPG – 2022
- Development of sessions to promote webshop adoption
- Q-railing – 2015 & 2017
- Advice on the usage of LinkedIn for marketing & recruitment goals, multiple tailor-made inspiration and working sessions
- Railpro – 2016 until 2020
- Online marketing & communications strategy, social business support, multiple tailor-made inspiration and working sessions
- Siemens Healthineers – 2015
- Multiple tailor-made inspiration and working sessions
- Schiphol Real Estate – 2016
- Strategy development
I also had the pleasure to facilitate (strategic) sessions and workshops for…
Achmea, AFAS, AgressieWerk.nl, ARAG, DAS, Deloitte, Gilde Opleidingen, HAS Hogeschool, Hertoghs Advocaten, Houthoff Buruma, MBO Raad, Microsoft Nederland, Nedap, Nederlandse Beroepsorganisatie van Accountants, NHL Hogeschool, ORTEC, PostNL, PressPage, ROC van Twente, Truckland, Universiteit van Amsterdam, Yacht