My clients are mainly professional service firms,
and sometimes other knowledge-heavy B2B organizations.
Academy go-to-market – 2025
At the beginning of 2025, Petrogenium hired me to help them bring their Academy to market.
Together with the Academy team, we developed a go-to-market strategy in a day.
When all strategic and tactical building blocks were in place, we quickly moved on to my favorite phase: strategy execution.
ESG go-to-market – 2022 until 2024
In 2022 – 2024, I helped DLA Piper bring their ESG service offering to market in The Netherlands.
Together with the MBD team and multiple teams of subject matter experts we strengthened their go-to-market efforts.
Ranging from understanding what their ideal clients look like to developing distinct value propositions, and clear visions for the future.
Collaboratively we developed and implemented a new way of bringing services to market.
A way of working that was also adopted by other teams that wanted to market their (non-ESG) services.
“I’m thrilled about this structured approach. Great teamwork!” – Partner Corporate Litigation & International Arbitration
“Jochem is a skilled and enthusiastic professional, with a solid knowledge and understanding of our organization.” – Partner Antitrust & Competition
Three figureheads programs – 2017 until 2022
In 2022, Stéphan Lam and I finished version 3.0 of the figureheads program at EY. We helped leaders develop and convey a clear, distinct vision for the future.
In 2017/2018, I already had the pleasure to advise and support EY in a pilot project. During a few months, we intensively worked with a small group of front runners. These 20 EY professionals managed to book amazing results. Not only did they increase their own visibility and reach, they also contributed to actual business results: leads and hires.
In 2018/2019, the pilot was integrated into the existing figureheads program. This allowed for more subject matter experts to participate and an even bigger impact.
“Very inspiring, concrete, and useful. The program truly makes you think and, at the same time, puts you in action mode.” – Sales & Markets Leader
“Really liked the structure, interaction, pace, and pressure to deliver.” – Managing Partner
Other clients
- Arcadis – 2024 & 2025
- Multiple tailor-made inspiration and working sessions
- BDO – 2022 & 2024
- ‘Second opinion’ on MBD plans, multiple tailor-made inspiration and working sessions
- Berenschot – 2016 until 2021
- Strategy development & execution, multiple tailor-made inspiration and working sessions
- CINOP Advies – 2015 until 2017
- Online marketing advice & reporting, multiple tailor-made inspiration and working sessions
- CSU – 2016 until 2017
- Online marketing strategy & reporting, practical LinkedIn workshops together with Wietske van Ierssel
- De Brauw Blackstone Westbroek – 2019
- Online thought leaders program
- Dentons – 2018 until 2020
- Program with leaders and subject matter experts to strengthen their online positioning and presentation
- Grant Thornton – 2013
- Social business blue print, kick off with (potential) champions
- Heembouw – 2015 until 2020
- Online marketing advice & reporting, social business program, multiple tailor-made inspiration and working sessions
- INSEAD Alumni Association NL – 2014
- Social business action plan, tailor-made working sessions
- Intertrust Group – 2016
- Online marketing & communications strategy
- Loyens & Loeff – 2013 until 2020
- Program with leaders and subject matter experts to strengthen their online positioning and presentation
- NN Group – 2022
- Tailor-made inspiration session
- NS Stations – 2019
- Practical LinkedIn workshops together with Wietske van Ierssel
- Ortec Finance – 2016 & 2017
- Social business support, multiple tailor-made inspiration and working sessions
- PPG – 2022
- Development of sessions to promote webshop adoption
- Q-railing – 2015 & 2017
- Advice on the usage of LinkedIn for marketing & recruitment goals, multiple tailor-made inspiration and working sessions
- Railpro – 2016 until 2020
- Online marketing & communications strategy, social business support, multiple tailor-made inspiration and working sessions
- Siemens Healthineers – 2015
- Multiple tailor-made inspiration and working sessions
- Schiphol Real Estate – 2016
- Strategy development
I also had the pleasure to facilitate (strategic) sessions and workshops for…
Achmea, AFAS, AgressieWerk.nl, ARAG, DAS, Deloitte, Gilde Opleidingen, HAS Hogeschool, Hertoghs Advocaten, Houthoff Buruma, MBO Raad, Microsoft Nederland, Nedap, Nederlandse Beroepsorganisatie van Accountants, NHL Hogeschool, ORTEC, PostNL, PressPage, ROC van Twente, Truckland, Universiteit van Amsterdam, Yacht
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this into a down to earth marketing plan.
More importantly; he speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Jochem asks thought-provoking questions, leads by example, and gets involved hands-on.
His personal and optimistic approach is a great asset to any team.”
Head of Marketing Communication,
leading Dutch law firm