Human-centered, data-driven
& technology-supported
The future for professional services firms will be human-centered, data-driven, and technology-supported.
Leading firms are well aware of this.
They recognize the fact that strategy, business development, and marketing in professional services all hinge on people and human connections.
They are keen on setting real business goals, tracking meaningful KPIs, and leveraging analytics for data-driven decisions.
They embrace the possibilities of new technologies in creating and delivering value for their clients.
Leading firms also understand that, in today’s market, growth is no longer self-evident.
They are not afraid to explore new possibilities and ask themselves existential questions.
Previously, I’ve had the pleasure to work on marketing & business development projects at…
Business development & marketing;
key business activities
In forward-thinking firms, leadership recognizes that business development and marketing are not support functions.
Instead, they work together with business developers, marketers, and fee earners.
Collaboratively they put their ideal clients at the center of their strategy and adjust their business model for the future.
Jointly they explore new possibilities and answer existential questions.
Questions like:
“How do we want to be perceived in a market that is under pressure and more demanding than ever?”
“Which industries and clients do we want to work for and which clients do we want to let go?”
“How can we keep creating and delivering the most value for our clients?”
By answering these questions together, they bridge interdepartmental gaps and empower the firm to overcome growth & positioning challenges.