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Boosts from the archives
Since the start of 2024, marketers and business developers are reading MBD Boost.
Here are a couple of my favorite Boosts:
How not to lose your best MBD professionals

Provide your team with enough freedom. Plus a clear understanding of how and why to do their jobs.
Selling trust

When you’re in professional service marketing, you’re in the business of selling trust. Here’s how to do that.
Help your experts become Activators

Activators commit to business development, connect with clients and colleagues, and create value through collaboration.
You may have scared your colleagues

People fear novelty, losing possessions and autonomy. Something to keep in mind, when talking to a colleague.
There are a lot more Boosts waiting for you in the archives.