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on marketing & business development
For everyone who’s interested in what makes marketing & business development work.
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Past updates
Here are a couple of my favorite updates from the past:
Listening to key players in your market
Listen in on the DMU at key players in your market using LinkedIn.
You may have skipped a step
Running a marketing project means managing complex change. Here’s a model that helps.
Change what people know, think, and do
Craft compelling stories that set people in motion with this canvas.
Ritson’s 3 simple strategy questions
What are we after? Who are we targeting? What do we want them to think?
There are a lot more updates waiting for you in the archives.