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The Nudge

A bi-weekly nudge for busy subject matter experts
who want to make the most of their marketing- & business development efforts.

Join dozens of subject matter experts
who recognize their essential role in bringing services to market, but just don’t get around to it.

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Nudges from the archives

Since the summer of 2023, subject matter experts from all over the world are reading The Nudge.

Here are a couple of my favorite Nudges:

Listening to key players in your market

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Listen in on the DMU at key players in your market using LinkedIn.

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Be a teacher instead

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Instead of a marketer, be a teacher. Educate potential clients in each phase of their journey.

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How to use LinkedIn in only 60 mins. / week

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5 things you can do in under 60 minutes to massively boost your impact.

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Your non-obvious advantages

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Uncover your competitive advantage by asking your clients 1 simple question.

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There are a lot more Nudges waiting for you in the archives.