Better marketing
for professional service firms
Better marketing for professional service firms, that is my mission.
Because, for many professional service firms marketing can and should* be better.
Especially if they want to become (or remain) the professional service firm people want to work with and for.
Every day, I work on this improvement.
By helping professional service firms turn their marketing efforts into a tool for growth.
By enabling marketers, business developers, and subject matter experts to work together.
And, by making marketing and business development easy to understand, practically applicable, and maybe even fun.
* A Harvard featured study by DCM Insights shows professional service firms experience a sharp decline in client loyalty.
Previously, I helped improve marketing & business development efforts at organizations like…
Become the service firm people want to work with and for
The professional services industry is undergoing significant change.
Persistent labor market shortages, the transition towards a more sustainable future and the fast-paced rise of digital technology are posing challenges for established firms. While at the same time opening the market to new players.
To become (or remain) the professional service firm people want to work with and for, you’ll need turn your marketing efforts into a tool for growth.
Only with a robust go-to-market strategy and consistent execution, firms will be able to…
- Successfully bring their services to market
- Position themselves in a competitive market
- Attract ideal clients
- Land high-impact assignments
- And retain top talent.
In order to achieve this, marketers, business developers, and subject matter experts will have to work together.
Key business activities
& a shared responsibility
Professional service firms need to realize that marketing and business development are key business activities. And a shared responsibility. Between marketers, business developers, and subject matter experts.
In many professional service firms, (senior) subject matter experts are already responsible for a variety of marketing and business development tasks.
Think: spotting business opportunities, creating awareness for their services, generating demand, selling their solutions, and cultivating relationships & trust.
That’s why marketers, business developers, and subject matter experts need to work together if you want to turn your marketing efforts into a tool for growth.