Better marketing
for professional service firms
Better marketing for professional service firms, that is my mission.
Because, for many professional service firms marketing can and should* be better.
Especially if they want to become (or remain) the professional service firm people want to work with and for.
Every day, I work on this improvement.
By going back to basics with organizations and helping them make fundamental decisions.
By enabling marketers, business developers, and subject matter experts to work together.
And, by making marketing and business development easy to understand, practically applicable, and maybe even fun.
* A Harvard featured study by DCM Insights shows professional service firms experience a sharp decline in client loyalty.
Previously, I worked on marketing & business development assignments for organizations like…
Become the service firm people want to work with and for
The professional services industry is undergoing significant change.
Labor market shortages, the transition towards a more sustainable future and the fast-paced rise of digital technology are posing challenges for established firms. While at the same time opening the market to new players.
To become (or remain) the professional service firm people want to work with and for, you’ll need to go back to basics.
Fundamental decisions will have to be made:
- Who do we want to work for?
- What value do we offer them?
- How will we deliver that value?
- And how do we want the market to perceive us?
Questions a professional service firm can only answer when marketers, business developers, and subject matter experts work together.
Key business activities
& a shared responsibility
In professional service firms marketing and business development are key business activities. And a shared responsibility. Between marketers, business developers, and subject matter experts.
In many professional service firms, subject matter experts are already responsible for a variety of marketing and business development tasks.
Think: spotting business opportunities, creating awareness for their services, generating demand, selling services, and cultivating relationships & trust.
Only when marketers, business developers, and subject matter experts work together, a professional service firm can become (or remain) an organization people want to work with and for.