Better marketing
for professional service firms
Better marketing for professional service firms, that is my mission.
Because, for many professional service firms marketing can and should* be better.
Every day, I work on this improvement.
By enabling marketers, business developers, and subject matter experts to work together.
And, by making marketing and business development easy to understand, practically applicable, and maybe even fun.
* A Harvard featured study by DCM Insights shows professional service firms experience a sharp decline in client loyalty.
Previously, I worked on marketing & business development assignments for organizations like…
Back to basics;
a challenge & an opportunity
Nobody knows exactly what the future of the professional service industry will look like.
Although one thing is certain: it will look totally different from today.
The transition towards a more sustainable future and the fast-paced rise of digital technology are posing challenges for established firms. While at the same time opening the market to new players.
On both sides, tough business decisions will have to be made:
Who do we want to work for? What kind of value are we offering them? And how do we want the market to perceive us?
Back to basics, it is!
Key business activities
& a shared responsibility
In order to be successful, professional service firms will need to recognize two things.
First of all, that marketing and business development are key business activities. And, not restricted to running brand campaigns, organizing events, or filing submissions.
And secondly, that marketing and business development are a shared responsibility. Between marketers, business developers, and subject matter experts.
In professional service firms, subject matter experts are already responsible for many marketing and business development tasks.
Think: spotting business opportunities, creating awareness for their services, generating demand, selling services, and cultivating relationships & trust.
Only when marketers, business developers, and subject matter experts work together, a professional service firm can be successful and achieve the results they are after.