Turning your marketing efforts
into a tool for growth
It’s frustrating. When your marketing efforts don’t deliver the results you’re after.
The issue?
In professional services firms, there are a few options.
It could be a strategic choice that wasn’t made or a tactical decision that is off.
This can be restored (or prevented) by developing a go-to-market strategy in day, or with a ‘second opinion’ for your existing go-to-market plans.
It could also be a lack of consistent execution – possibly due to limited resources.
Which can be fixed by letting me help you execute your strategy. Together we can turn ideas into actions and results.
Or, it can be a lack of the right MBD skills.
Which I’ll happily resolve by training your colleagues. During tailor made sessions, we empower them with the skills they need to succeed.
Previously, I had the pleasure to work for professional services firms like…
An overview of clients and assignments, can be found here.
My solutions for your challenges
Organizations hire me when they want their marketing efforts to deliver the results they’re after.
When they are setting up a new service line, growing a business unit, or launching a new solution.
And want to turn their marketing efforts into a tool for growth.
Sounds like something for your professional services firm?
I’m happy to help you with the following solutions:
Go-to-market strategy in a day
A ‘second opinion’ for your go-to-market plans
Executing your go-to-market strategy
Positioning your subject matter experts
About Jochem
The past 13+ years, I’ve worked for many professional services firms.
Ranging from Big4 accounting firms to international law firms, top-tier consulting firms, and renowned engineering firms.
I’ve helped these firms set people in motion and achieve actual business results.
Because, that’s what it’s all about for me: creating a lasting impact and achieving client-centric & future-proof growth.
I do this by enabling marketers, business developers, and subject matter experts to work together.
And by making marketing and business development easy to understand, practically applicable, and maybe even fun.
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You may have skipped a step
In order to reach your marketing objectives, you probably want people within your organization to change their behavior. So, in essence, you’re managing organizational change.
Control & convenience
Essentially, people are always looking for the same 2 things: control & convenience. That includes the people you’re trying to interest in your services.
Trends vs. hypes
Hypes are cool. They are new. Exciting even. Trends are totally different. They are boring. And seemingly repetitve. However, I do believe there’s a connection between the two.
Facts and figures alone won’t cut it
When marketing your services, facts and figures alone won’t cut it. You also need compelling stories to change what people know, what they feel and what they do.