Turn your marketing efforts into a tool for growth
Are you looking to turn your marketing efforts into a tool for growth?
As a go-to-market specialist, I help professional service firms…
- develop and execute go-to-market strategies for their services,
- assess and improve existing go-to-market plans,
- and strengthen the MBD skills of marketers, business developers, and subject matter experts.
That’s how you achieve client-centric & future-proof growth!
Whether you are setting up a new service line, growing a business unit, or launching a new solution.
Previously, I had the pleasure to work for professional service firms like…
An overview of clients and assignments, can be found here.
My solutions for your challenges
Organizations hire me when they want turn their marketing efforts into a tool for growth.
When they are setting up a new service line, growing a business unit, or launching a new solution.
And want to make the most of their marketing efforts.
Sounds like something for your professional service firm?
I’m happy to help you with the following solutions:
Go-to-market strategy in a day
A ‘second opinion’ for your go-to-market plans
Executing your go-to-market strategy
Positioning your subject matter experts
About Jochem
The past 13 years, I’ve worked for many professional service firms.
Ranging from Big4 accounting firms to international law firms, top-tier consulting firms, and renowned engineering firms.
I’ve helped these firms set people in motion and achieve actual business results.
Because, that’s what it’s all about for me: creating a lasting impact and achieving client-centric & future-proof growth.
I do this by enabling marketers, business developers, and subject matter experts to work together.
And by making marketing and business development easy to understand, practically applicable, and maybe even fun.
Bi-weekly MBD tips; delivered directly to your inbox!
You may have skipped a step
In order to reach your marketing objectives, you probably want people within your organization to change their behavior. So, in essence, you’re managing organizational change.
Control & convenience
Essentially, people are always looking for the same 2 things: control & convenience. That includes the people you’re trying to interest in your services.
Trends vs. hypes
Hypes are cool. They are new. Exciting even. Trends are totally different. They are boring. And seemingly repetitve. However, I do believe there’s a connection between the two.
Facts and figures alone won’t cut it
When marketing your services, facts and figures alone won’t cut it. You also need compelling stories to change what people know, what they feel and what they do.