It’s time to make some tough business decisions
The professional service industry is changing.
The transition towards a more sustainable future and the fast-paced rise of digital technology are posing challenges for established firms. While at the same time opening the market to new players.
On both sides, tough business decisions will have to be made:
Who do we want to work for? What kind of value are we offering them? And how do we want the market to perceive us?
Back to basics, it is!
Firms will need to recognize that marketing and business development are key business activities and a shared responsibility. Between marketers, business developers, and subject matter experts.
Only when marketers, business developers, and subject matter experts work together, a professional service firm can be successful and achieve the results they are after.
Previously, I had the pleasure to work for professional service firms like…
An overview of clients and assignments, can be found here.
My solutions for your challenges
Organizations hire me when they want to get stuff done!
I help them successfully bring their services to market and achieve the goals they are after.
Here’s how.
Go-to-market strategies; developed & executed
A ‘second opinion’ for your go-to-market plans
Sparring partner for marketers & business developers
Positioning your subject matter experts
About Jochem
The past 13 years, I’ve worked for many professional service firms.
Ranging from Big4 accounting firms to international law firms and top-tier consulting firms.
I’ve helped these firms set people in motion and achieve actual business results.
Because, that’s what it’s all about for me: creating a lasting impact.
I do this by enabling marketers, business developers, and subject matter experts to work together.
And by making marketing and business development easy to understand, practically applicable, and maybe even fun.
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You may have skipped a step
In order to reach your marketing objectives, you probably want people within your organization to change their behavior. So, in essence, you’re managing organizational change.
Control & convenience
Essentially, people are always looking for the same 2 things: control & convenience. That includes the people you’re trying to interest in your services.
Trends vs. hypes
Hypes are cool. They are new. Exciting even. Trends are totally different. They are boring. And seemingly repetitve. However, I do believe there’s a connection between the two.
Facts and figures alone won’t cut it
When marketing your services, facts and figures alone won’t cut it. You also need compelling stories to change what people know, what they feel and what they do.