There is no cutting corners
This happens quite often in professional service firms… A partner, director or VP shows up at your desk: “Here’s an…
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This happens quite often in professional service firms… A partner, director or VP shows up at your desk: “Here’s an…
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The previous Nudge was all about getting the recognition you deserve, through a 3 step content process. Now, before starting on…
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It doesn’t matter whether you’re in B2C or B2B. When you’re in marketing, you’re in the business of getting people‘s attention.…
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Pardon my French, but you are the shit. You’re a skilled and knowledgable subject matter expert. You’ve been at it for…
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Don’t you hate it!? You’ve been working on this marketing project for a while now, and it seems you’re stuck.…
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Being a little weird can be of great help when marketing your services. If you don’t know who Scott Galloway…
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Saying ‘No!’. That’s your most important responsibility, when you’re accountable for the marketing and business development efforts of your organization.…
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We live in a delayed-return environment. Which means – and this is the hard part – we need to be…
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It’s almost impossible. To post something on LinkedIn and just get back to work. Instead, you’re anxiously awaiting that first…
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As a subject matter expert, you may have heard of the American psychologist Cialdini. Marketers and politicians love the man.…
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When marketing your services, being nostalgic doesn’t help. Instead of yearning for the past, you’ll need to look forward. Provide…
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“Did you finish that thing you said you would?” “Sorry, I didn’t get around to it…” This happens a lot.…
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As a subject matter expert you may not realize how different marketing services is from say… marketing an electric car.…
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Essentially, people are always looking for the same 2 things: control & convenience. Yes, that includes the people you’re trying…
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LinkedIn is the platform where people come to brag. Right!? In the most humblest of ways of course. We’re all…
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