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We live in a delayed-return environment. Which means – and this is the hard part – we need to be…

It’s almost impossible. To post something on LinkedIn and just get back to work. Instead, you’re anxiously awaiting that first…

As a subject matter expert, you may have heard of the American psychologist Cialdini. Marketers and politicians love the man.…

When marketing your services, being nostalgic doesn’t help. Instead of yearning for the past, you’ll need to look forward. Provide…

“Did you finish that thing you said you would?” “Sorry, I didn’t get around to it…” This happens a lot.…

As a subject matter expert you may not realize how different marketing services is from say… marketing an electric car.…

Essentially, people are always looking for the same 2 things: control & convenience. Yes, that includes the people you’re trying…

LinkedIn is the platform where people come to brag. Right!? In the most humblest of ways of course. We’re all…

Facts and figures alone won’t cut it. You also need compelling stories… I had never been to Texas before. Yet…

Good news! You don’t have to be a marketer to market your services. You can be a teacher instead. You…

Life is easier, once you uncover your core values. When marketing your services, it is very important that clients understand…

Unless you want more of the same, you’ll need focus on the day after tomorrow. When you’re a subject matter…

Contrary to what you may think, fear is not a great motivator. As a subject matter expert, you see all the things…

As a subject matter expert, your agenda is filled with actual work. You know: the work you do for clients. Resolving their…

Content is nothing more than valuable information. The challenge however is, that you – as a creator / sender –…