Since the start of 2024, marketers and business developers
have been reading my bi-weekly MBD Boost to focus on the things that really matter.
All Boosts can be found in these archives.
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You may have skipped a step
Don’t you hate it!? You’ve been working on this marketing project for a while now, and it seems you’re stuck. The results are less than you expected. And enthusiasm for…
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Your most important responsibility
Saying ‘No!’. That’s your most important responsibility, when you’re accountable for the marketing and business development efforts of your organization. No, it’s not on your job description. No, nobody told…