Since the start of 2024, marketers and business developers
have been reading my bi-weekly MBD Boost to keep going and focus on the things that really matter.
All Boosts can be found in these archives.
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There is no cutting corners
This happens quite often in professional service firms… A partner, director or VP shows up at your desk: “Here’s an ad. And € 10 K to run it. I expect…
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Which desires do you fulfill?
It doesn’t matter whether you’re in B2C or B2B. When you’re in marketing, you’re in the business of getting people‘s attention. It doesn’t matter whether you call them customers or decision…
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You may have skipped a step
Don’t you hate it!? You’ve been working on this marketing project for a while now, and it seems you’re stuck. The results are less than you expected. And enthusiasm for…
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Your most important responsibility
Saying ‘No!’. That’s your most important responsibility, when you’re accountable for the marketing and business development efforts of your organization. No, it’s not on your job description. No, nobody told…