Give your services the robust go-to-market strategy they deserve
and achieve the results you are after.
A robust go-to-market strategy
for your services
You know: your clients can not do without your services. To solve imminent challenges. And achieve their goals.
But, does the market know? Are potential clients aware of the challenges they are about to face? And do they understand that your subject matter experts offer the best solution?
As a go-to-market specialist, I’ll help you successfully bring your services to market.
Together with the marketers, business developers, and subject matter experts from your organization, I’ll develop a robust go-to-market strategy. Which we’ll then execute together.
This way, you attract ideal clients. Your experts are awarded challenging and meaningful assignments. You position your organization in a competitive market. And you achieve sustainable growth.
Go-to-market strategy – My approach
To give you an idea of what a collaboration looks like, here’s a description of the process:
Phase 1 – Develop strategy
Together with your MBD team and the subject matter experts from your organization…
- We’ll turn services into value propositions.
- Set clear, measurable objectives.
- Identify what your ideal client looks like.
- Determine your positioning.
- Ensure alignment with the mission, vision, and core values of your organization.
Phase 2 – Prepare for execution
Together we’ll…
- Allocate resources.
- Assign tasks and responsibilities.
- Develop missing skills.
- Set up processes and tools.
- Ensure that successes can be measured and reported.
- And decide on the right marketing communications channels.
Phase 3 – Execute strategy!
Then, we’ll execute the strategy.
We’ll constantly measure efforts and results. And optimize for the best possible outcomes.
We’ll periodically report on efforts and results in a comprehensible and appealing manner. Making sure to maintain consensus with stakeholders and grow enthusiasm within your organization.
Need help with individual components? That is also possible!
Previously, I worked on marketing & business development assignments for organizations like…
Your go-to-market strategy
with Jochem
When we work together, my promise to you is…
- 100% commitment to achieve the business results you are after.
- An effective and efficient way of working through short, impactful sessions.
- Lots of inspiration and motivation for your team, your subject matter experts, and your stakeholders.
- A dedicated professional companion with over 13 years of experience in professional services
Let’s take your go-to-market efforts to the next level and achieve the results you’re after!