Sustainable growth, that’s what marketing should be all about.
Whether you are looking to position your organization in the market, attract ideal clients, land high-impact assignments, or retain top talent.
It can not be done without a robust go-to-market strategy for your services.
As a marketing & business development adviser, I build bridges between marketers, business developers and subject matter experts.
Together, we’ll develop and execute a robust go-to-market strategy and achieve the results you are after.
What clients say
“Jochem’s persuasive power and relationship-focused approach ensured that the changes were effectively implemented in practice.”
Marketing manager,
top-tier consulting firm
“Jochem is an expert on B2B strategy and how to implement this into a down to earth marketing plan.
More importantly; he speaks the language of the specialists he works with in professional services firms.”
Head of MBD,
international law firm
“Jochem asks thought-provoking questions, leads by example, and gets involved hands-on.
His personal and optimistic approach is a great asset to any team.”
Head of Marketing Communication,
leading Dutch law firm
Successfully bringing your services to market
You know: your clients can not do without your services. To solve imminent challenges. And achieve their goals.
But, does the market know? Are potential clients aware of the challenges they are about to face? And do they understand that your subject matter experts offer the best solution?
As a marketing & business development adviser, I’ll help you successfully bring your services to market.
Together with the marketers, business developers, and subject matter experts from your organization, I’ll develop a robust go-to-market strategy. Which we’ll then execute together.
This way, you’ll distinctively position your organization in the market, attract ideal clients, are awarded high-impact assignment, and retain top talent.
Previously, I worked on marketing & business development assignments for organizations like…
Go-to-market strategy – My approach
To give you an idea of what a collaboration looks like, here’s a description of the process:
Phase 1 – Develop strategy
Together with your MBD team and the subject matter experts from your organization…
- We’ll turn services into value propositions.
- Set clear, measurable objectives.
- Identify what your ideal client looks like.
- Determine your positioning.
- Ensure alignment with the mission, vision, and core values of your organization.
Phase 2 – Prepare for execution
Together we’ll…
- Allocate resources.
- Assign tasks and responsibilities.
- Develop missing skills.
- Set up processes and tools.
- Ensure that successes can be measured and reported.
- And decide on the right marketing communications channels.
Phase 3 – Execute strategy!
Then, we’ll get to work…
- Perform go-to-market experiments of which we’ll constantly measure the effects.
- Optimize efforts for the highest possible return.
- Achieve actual business results.
- Report on efforts & results in a comprehensible manner.
- Increase involvement & enthusiasm from the organization.
Need help with individual components? That is also possible!
Your go-to-market strategy
with Jochem
When we work together, my promise to you is…
- 100% commitment to achieve the business results you are after.
- An effective and efficient way of working through short, impactful sessions.
- Lots of inspiration and motivation for your team, your subject matter experts, and your stakeholders.
- A dedicated professional companion with over 13 years of experience in professional services
Let’s take your go-to-market efforts to the next level and achieve the results you are after!