Since the summer of 2023, busy subject matter experts
have been reading my bi-weekly Nudges to make the most of their marketing & business development efforts.
All Nudges can be found in these archives.
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4 sources of inspiration for client-centric content
As a subject matter expert, you know you need content. Right!? To create awareness in the market for today’s and tomorrow’s challenges. To stay at the top of your potential clients’ minds.…
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Golden rules for cringe-free personal branding
Cringe! That was the feeling I gave a group of 20-something-year-old trainees at a top-tier consulting firm, when I spoke to them about personal branding. And honestly, I get them.…
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Avoid these 4 things in professional services marketing
As a subject matter expert, you may not like the idea of having to ‘do your own marketing’. I get that. To you ‘doing marketing’ may sound like doing things…
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Picking the right ideas
Coming up with marketing & business development ideas is easy. Right!? I mean, there are so many things you can do to improve your marketing & business development. Ranging from…
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How to talk to different roles within the DMU
As a subject matter expert you are responsible for your own business development. You are selling your services to other businesses and other organizations. The purchase decision however, is still…
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Lifting the knowledge curse
As a subject matter expert, you are cursed. Cursed with knowledge. Wait. What? Isn’t knowledge a good thing? Well, yes. And no. A friend of mine recently said: “If you know…
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Prompts to better understand your clients
Here are 4 consecutive prompts to better understand your clients. And when I say clients, in this case I mean the group of people that is or will be using your…
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Boost your sales success
As a subject matter expert, you are largely responsible for doing your own sales. Did you know, there are a couple of questions that can massively boost your sales success?…
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Your non-obvious advantages
Do you know your competitive advantage over your competitors? It’s very understandable if you don’t. As many subject matter experts never really had to think about it. They would “just”…