Since the summer of 2023, subject matter experts have been reading my bi-weekly Nudges to optimize their marketing & business development efforts.
All Nudges can be found in these archives.
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Generate a full year of content ideas
Want to generate a full year of content ideas? Build your prompt at JochemKoole.nl/CIPG and use OpenAI’s ChatGPT or Google’s Gemini to gnerate your ideas. Content plays an essential role in marketing…
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Be more confident and more convincing
“To sell is human,” says Daniel Pink. In his 2013 book with the same title Pink describes how all of us are constantly ‘selling’. As we are continuously trying to convince others…
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6 I’s you can bring to your next client meeting
Meetings with subject matter experts (like you – and me) can be extremely boring. As experts we tend to loose ourselves in the nitty gritty of our services. We completely forget about that…
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Bouncing back from disappointments
Unfortunately, your marketing efforts do not always lead to the anticipated results. Sometimes no one likes your social media post. They don’t respond to the opinion piece you published. Or…
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Listening to key players in your market
Do you know what the decision makers at key players in your market are talking about? Well, you can find out on LinkedIn. Earlier, I explained how you can find relevant…
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A framework for thought leadership content
In professional services marketing relationships & trust are the big differentiator. Only when a (potential) client trusts you enough, will they award you the business you’re after. Cultivating relationships and establishing trust…
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Five questions you need to answer for yourself
The previous Nudge was all about getting the recognition you deserve, through a 3 step content process. Now, before starting on this process there are five questions you need to answer…
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It’s a 3 step process
Pardon my French, but you are the shit. You’re a skilled and knowledgable subject matter expert. You’ve been at it for many years. You know what’s up and where it’s headed.…
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Embrace your quirks
Being a little weird can be of great help when marketing your services. If you don’t know who Scott Galloway is, you’ve never watched him on stage, listened to his…
