Since the summer of 2023, busy subject matter experts
have been reading my bi-weekly Nudges to make the most of their marketing & business development efforts.
All Nudges can be found in these archives.
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It’s a 3 step process
Pardon my French, but you are the shit. You’re a skilled and knowledgable subject matter expert. You’ve been at it for many years. You know what’s up and where it’s headed.…
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Embrace your quirks
Being a little weird can be of great help when marketing your services. If you don’t know who Scott Galloway is, you’ve never watched him on stage, listened to his…
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Mind the gap
We live in a delayed-return environment. Which means – and this is the hard part – we need to be patient. With most things we do, we’ll have to wait…
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Don’t worry about instant feedback
It’s almost impossible. To post something on LinkedIn and just get back to work. Instead, you’re anxiously awaiting that first ping. That notification which tells you how many people ‘liked’…
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Cialdini & the buyer journey
As a subject matter expert, you may have heard of the American psychologist Cialdini. Marketers and politicians love the man. They have been persuading others using Cialdini’s Principles of Influence…
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Keep looking forward!
When marketing your services, being nostalgic doesn’t help. Instead of yearning for the past, you’ll need to look forward. Provide your target audience with a compelling vision for the future.…
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Make important things urgent
“Did you finish that thing you said you would?” “Sorry, I didn’t get around to it…” This happens a lot. Right? Don’t you hate it? I know I do. I’m…
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Why marketing services is different
As a subject matter expert you may not realize how different marketing services is from say… marketing an electric car. Or the latest smart watch. Or any other product. Marketing…
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Control & convenience
Essentially, people are always looking for the same 2 things: control & convenience. Yes, that includes the people you’re trying to interest in your services. So, when marketing your services,…